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At Printing for Less, we've offered high quality online printing services since 1996. Shop business cards, booklets, stickers, and more!

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How Custom Printing can Turbo-charge your Business

  • How do you use custom printing in your business?
  • How can it set you apart from your competitors?
  • What are some ways you can use custom printing for your own marketing pieces?
Offset Printing Press
Heidelberg Offset Printing Press

Custom printing is anything that is out of the ordinary, unique or distinctive, and when used to market your business, it can be the one thing that stops a customer for that crucial moment, and gets them to look at YOU.

Some of the ways you can use custom printing to make your collateral stand out are very straightforward. Many times, a change in paper stock, adding foil to your logo or using a Pantone ink adds a level of distinction that your marketing collateral needs.


Some other great examples of printing customization are:

Die Cutting
Embossing
Foil Stamping
Perforating
Custom Papers
100% Recycled Paper
Round Corners
Custom Folds
Pantone Inks
Metallic Inks
Spot Varnish
Spiral binding
 
See visual samples of some of these special printing options

foil stamped folderAdditionally, creative use of finishing techniques can make a ho-hum presentation folder have depth and an almost three-dimensional appearance with a striking emboss of your company’s logo, or an interesting die cut can transform your postcard into the shape of a computer, a dollar sign or even a palm tree. You are only limited by your imagination and budget.

Remember, you are looking to gain attention and create interest through custom print, but still maintain your design intent. Out of the ordinary paper or shiny metallic inks may make your brochures or rack cards look appealing, but if they are counter to your message and campaign, don’t feel compelled to use them. Try this–the next time you are out at a tradeshow or come across a service and product rack, examine the business cards, the flyers and brochures. What are you drawn to? What “jumps out” at you? Make mental notes, and see if you can incorporate anything into your own design or plan.

One of the biggest benefits of custom printing, in addition to the aesthetic side, is it is a surefire way to differentiate you from your competitors. Everyone is drawn to the unique, the eye-catching, and the different. And when you get that future prospect to stop, look and read what you have to offer, you are half way to getting that sale.

To get started ramping up your business marketing, click to Custom Printing Products and Options. One of our highly trained print consultants will answer all your questions.

RELATED MARKETING & DESIGN TIPS

How Custom Printing can Turbo-charge your Business

Using custom printing to turbo-charge your business marketing and stand out from your competitors

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Brochure Design Tips for Business

Brochure design tips to help you choose the right paper, paper size, and coating for your brochure. Learn how to take your brochure design to the next level.

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Rounded Corner Business Cards

Free download – Add Rounded Corners to your business cards with these layout templates for 1/4 and 3/8 inch round corners

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Paper Folding

Proper paper folds in print marketing can drive an effective piece. Learn more about paper folding patterns and options at Printing for Less.

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Printing Options

Learn about using full color commercial printing options to market your business

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Printing With Metallic Ink

If you are looking to make a big impression with your next print project, sometimes plain black or colored ink just won’t cut it. When you venture beyond the familiar territory of cyan, magenta, yellow, and black, a wide world…

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Trade Printing 

Trade and reseller printing services and why you might want to use a trade printer for your commercial printing needs

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Specialty Printing Options

Trust the experts at Printing for Less with your specialty print. We offer a wide array of specialty printing options & services. Learn more.

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Full Color Brochure Printing

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Graphic Design Layout Specifications for Printing

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Roll Labels

Roll Labels and stickers printed to your specifications. Durable, high-quality full color label printing with many standard and custom options available. Use your design or have us design them for you. Printed right and delivered on time, guaranteed

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Marketing & Design Tips

Need print marketing tips or advice? We have a variety of print marketing articles with everything you need for a successful marketing campaign. Learn more.

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What is Embossing or Debossing?

What is embossing and debossing? It’s smooshing paper, but it’s really cool. Find out more about how to effectively use this advanced printing technique.

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Graphic Design

So you have the coolest design idea for print, but do you have the right colors for print or coating or fold? Our graphic design resource center has it all.

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Repurposing Your Website for Print Marketing

Make your website content work for you and Learn how to effective repurpose your existing website content into you print marketing strategy. Learn more.

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Foil Business Cards

Add sleek eye catching flair to your business card! Custom foil accenting elevates your business card design to a whole new level. Learn more.

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Using Embossing on Postcards

Get custom embossing on your postcards to turn them from ordinary to exceptional and significantly increase their impact and success

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Grow Your Small Business with Direct Mail

Think you don’t need mail if you market digitally? Direct mail now outperforms digital marketing by a staggering 600%.

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Choose the Best Paper for Your Printing Project

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Recycle and Reuse: Repurposing Your Printed Material for Use on the Web

How to reuse your printed marketing materials for your website and other online content

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Graphic Design Help
Marketing & Design Tips

Guides
Jumping into the world of printing? We’ve put together these handy resources to help you get your footing.

Explore >

Templates
Templates

Templates
Pre-made templates are a great way to springboard your creativity and make sure everything is laid out exactly the way you need it. Utilize one of our printing templates and speed up the printing process even more.

Explore >

Printing for Less services the technology industry.
Blog Articles

Blog Articles
We’ve compiled a list of our best blog posts to help you dive into custom printing

Explore >

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Printing for Less

info@printingforless.com
100 P F L Way, Livingston, MT 59047

800-924-2041

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