What should I include on an EDDM® postcard to increase response?

Start with a clear campaign goal. EDDM® works best when it supports a broader marketing strategy, such as promoting in-store discounts, limited-time offers, or local events.

Your postcard should include a strong headline, concise messaging, a clear call to action, and easy-to-find contact information. Adding a QR code or custom URL helps drive traffic online and makes it easier to track responses, conversions, and ROI.