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By the Printing for Less Team

Billions of pieces of mail are sent each year in the U.S., and much of it ends up in the trash. Why? Because most are unintelligent and meaningless—truly the definition of “junk mail.” It doesn’t have to be that way. Mail done effectively has the power to change lives for the better, whether it prompts a needed medical test, urges someone to apply for college, brings a holiday greeting, or simply gets some to open a checking account.  

Historically, direct mail was expensive, poorly targeted, and time-consuming. And since direct mail has traditionally been siloed from the broader digital marketing efforts of an organization, marketers have lacked the ability to quantify its business value. Direct mail done well, however, has been an effective tool for marketers across industries for decades. In fact, research shows that more than half of consumers want direct mail from brands that interest them, and 70 percent say these physical engagements are more personal than online interactions. That’s why direct mail is once again popular, even in our ever-more-digital age.

Falls on Deaf Ears

It’s important to understand that the problem with direct mail is not the medium itself, but the message—and the way it’s often executed. Imagine listening to someone who can’t play the piano. It’s not the song that makes you want to poke out your ears, but the terrible noise made by the untalented “musician.” Similarly, direct mail, when done without creativity and insight, fails to resonate—it falls of deaf ears, if you will. However, when approached with innovation and a genuine understanding of the audience and the recipient’s needs, direct mail transforms into a powerful and catchy tune.

Successful direct mail campaigns captivate, engage, and inspire action. They tell compelling stories, offer valuable information, and create memorable experiences that digital channels often struggle to match. With the right strategy and execution, direct mail can establish a physical connection that feels personal and meaningful.

Those marketers who harness the full potential of direct mail understand that it’s not about flooding mailboxes with generic messages. Instead, it’s about crafting tailored communications that speak directly to the recipient’s needs and interests. When done right, direct mail can drive significant business results, proving that this traditional channel still holds immense value in the modern marketing landscape.

The ’Mail Moment’

In fact, recent findings by the U.S. Postal Service® reveal just how important mail is in the , daily lives of consumers. This research shows that every day, people throughout the country look forward to receiving their mail. The USPS reports that recipients open their mail with anticipation and give it their undivided attention. This ritual, they say, has been termed the “Mail Moment”—an important point for marketers to understand if they want to connect with consumers in an engaging and timely way.

Key Insights
Here are some of the key “Mail Moment” insights from the USPS study:

• 98 percent of consumers bring in their mail the day it’s delivered.
• ‍Of these, 72 percent bring it in as soon as possible.  
• 77 percent sort through their mail immediately.
• Consumers spend an  average of 30 minutes reading their mail on any given occasion.  
• They spend 45 minutes with magazines, 30 minutes with catalogs, and 25 minutes with direct mail.

This perfectly aligns with Printing for Less’s “Power of Moments” concept. We believe the right experience at the right time can advance connection to a brand. And it’s clear that, for businesses today, connecting to customers and prospects requires more than just digital expertise. Best-practice organizations weave together both physical and virtual experiences.

Over the last couple of decades, we’ve seen growing competition for eyeballs, clicks, and sales. Every day, consumers are bombarded with more and more marketing messages. Breaking through the attention-economy gridlock—and breaking the conventional marketing script—is critical. As the USPS research suggests, when businesses get personal across a product or service lifecycle, the results can prove transformative.  

The report also indicates that, more than ever, consumers are predisposed to commercial messages in their mail. They cite that mail is usually sorted by the person in charge and that this person is often browsing for new consumption, managing the home, and/or overseeing finances. Of these “sorters”:

• 90 percent determine which mail is kept for review
• 81 percent review financial documents
• 84 percent are the principal grocery shoppers.  

Clearly, mail is welcomed into people’s homes and plays a unique, personal, and important role in their daily lives.

By the Printing for Less Team

Who doesn’t love the letter?

According to Rebecca Sundqvist, in an article on HIVED , “parcel delivery or mail couriers have existed since the earliest civilizations. There’s evidence of remarkable postal systems in ancient Persia, India, and China.The very first traces of mail can be found in Ancient Egypt around 2000 B.C. The postal service was exclusive to the pharaohs who used couriers to send out directives throughout the state’s territory.” Fast forward a few thousand years to the U.S. in 1775, and we find Benjamin Franklin appointed as our first Postmaster General and the U.S. Postal Service began. No Pharaonic directives, but the very beginnings of. . . wait for it: Direct Mail.

Letters have been flying around this earth for a long time. Then, almost 200 years later, the romance of the letter appeared to the muse of songwriters in the 1950s and ‘60s. Everybody in pop music was either sending, getting, writing, or waiting for letters. Mail was all the rage on the music scene.

There was Perry Como and Martha Davis in 1956 with “I’m Gonna Sit Right Down and Write Myself a Letter”; in 1961, the Marvelettes were hoping for a letter then they sang “Please Mr. Postman”; the next year, 1962, the Beatles were mailing their love in “P.S. I Love You”; that same year, Elvis was getting his love letters sent back in “Return to Sender”; a decade later, R.B. Greaves used a dictated letter to start a new life in “Take a Letter, Maria”; and finally, at the end of the decade, Joe Cocker was goin’ home to his baby when he covered the Box Tops “The Letter.”  

The power of the letter, of course, transcends music and love. Direct mail letters have been a staple in marketing for decades, offering a physical connection with customers that digital marketing often lacks. As businesses strive to stand out in our ever-more digital world, direct mail letters provide a unique opportunity to engage and build meaningful relationships with their audience. Here’s a look at some of the main types of direct mail letters, their benefits, and how they can be effectively used in marketing campaigns.

Introduction to Letters

Direct mail letters are the purest form of personalized communications sent directly to a recipient’s mailbox. They are a crucial part of direct mail marketing. Direct mail letters are particularly effective because they offer a personal touch, often leading to higher engagement compared with digital communications.

Types of Letters ‍

Sales letters are designed to persuade the recipient to take a specific action, such as making a purchase or signing up for a service. They highlight the benefits of a product or service and often include a call to action (CTA).

Promotional letters are used to inform customers about special offers, discounts, or upcoming events. They aim to create a clear-cut sense of urgency and encourage immediate action.  

Informational letters provide valuable content for the recipient, such as industry insights, company news, or education of appropriate topics. They are not directly sales-focused but aim to build trust and credibility and have recipients see your brand as a partner and subject-matter expert.

Thank you letters can be sent to express gratitude to customers for their business. They help to strengthen relationships and can lead to increased customer loyalty.

Operational mail includes transactional and administrative communications, such as billing statements, account updates, and appointment reminders. While not primarily marketing-focused, they offer an opportunity to stay in touch with customers and reinforce brand messaging.

Crafting Effective Content for Letters

To craft compelling direct mail letters, consider the following tips:

• Personalization: Use the recipient’s name and tailor the content to their interests and needs. Personalization increases the relevance and effectiveness of the message.
• Compelling CTA: Clearly state the call to action for the recipient. Use strong, action-oriented language to encourage immediate response.
• Value Proposition: Highlight the benefits and unique selling points of your product or service. Explain how it solves a problem or improves the recipient’s life.
• Engaging Copy: This is a personal letter, after all, so write in a conversational and engaging, yet professional, tone. Use storytelling techniques to capture the recipient’s attention and keep them interested.

Design Considerations for Letters

The design of your direct mail letter is just as important as the content. Here are some design tips to consider based on our years of experience creating, printing, and sending millions of direct mail letters for customers:

• Professional Layout: Use a clean and professional layout with plenty of white space. Avoid clutter and be sure to choose a typeface for the text that is easy to read.
• High-Quality Graphics: If graphics are incorporated, be sure they are of high quality and they support your message. Visual elements can enhance the overall appeal and impact of your letter.
• Consistent Branding: Make sure all letters align with your brand’s visual identity, including colors, fonts, and logo. Consistent branding helps to reinforce brand recognition.
• Personalized Elements: Use variable data printing to personalize elements such as the recipient’s name, address, and even images based on their preferences.
• Don’t Forget the Envelope: Make a great first impression but creating a stand-out envelope. Why not add a note on the envelope that appears to be handwritten, or include a window to reveal a sneak peek to what’s waiting inside? You can include a foil stamped element, a metallic sticker, or use a custom-textured or -colored envelope with your brand design or colors to really catch the recipient’s attention.  

Combine Letters with Digital Marketing

Integrating direct mail letters into your overall omnichannel strategies can amplify the effectiveness of both the digital and the physical. Here are just a few of the ways to combine the two:

• Multi-Channel Campaigns: Coordinate your direct mail efforts with email marketing, social media, and online advertising. Consistent messaging across channels reinforces your message and increases touchpoints.
• PURLs (Personalized URLs): Include personalized URLs in your letters that lead recipients to a customized landing page. PURLs make it easy to track responses and gather data on recipient behavior.
• QR Codes: Add QR codes to your letters that recipients can scan with their smartphones to access digital content such as videos, special offers, or event registrations.  

A Powerful Marketing Tool

While a few songs have been written about physical mail in our 21^st century, the letter no longer carries the import nor holds the romance it did for composers 50 and 60 years ago. Direct mail letters in business, however, remain a powerful tool in the marketer’s arsenal. By understanding the different types of letters and their benefits, crafting compelling content, and integrating direct mail with digital efforts as part of an omnichannel strategy, brands can create impactful and effective marketing campaigns. Whether you are a marketing manager, entrepreneur, non-profit organizer, or retail business owner, mastering the art of direct mail letters can help you connect with your audience in a meaningful way and achieve your marketing goals.

For more resources and information about direct mail marketing—including letter design templates, and case studies—visit: EDDM, Direct Mail for Healthcare Payers, Direct Mail for Healthcare Providers, Direct Mail for Non-Profits, and Letter Personalization with Variable Data Printing.

By the Printing for Less Team

There was a time when the only alternative to walking into a brick-and-mortar store to buy whatever it was you were buying was to order it from a catalog and shipped to you (sounds something like pre-digital Amazon, but that’s for another day). Author Kristy Archibald, in a recent article on Nuvo, had this to say about the power and romance of the catalog: ‍

“For many of us, it’s hard to imagine a world without online shopping and speedy deliveries right to our doorsteps…. But the concept of long-distance shopping goes back to the time of the early railroads. Mail-order catalogues were the way to shop from home for more than a century…. Kids would live for the arrival of [these] magazines every year to see what new toys and clothing styles were available and spend hours perusing and highlighting items for their holiday wish list—a tangible version of Pinterest and IG shopping.” (Read more about it in this Printing for Less.com blog, “When You Wish Upon a… Catalog?”  

That’s why, even in our digital age, direct mail catalogs remain a powerful tool for engaging customers and driving sales. With their physical nature and ability to showcase products in a visually appealing format, direct mail catalogs offer a unique advantage in marketing. Here’s a look at some best practices, benefits, and strategic uses of direct mail catalogs to help you broaden and charge your omnichannel marketing efforts.

Catalogs Drive Engagement and Sales

Direct mail catalogs are, simply, a type of direct mail marketing that involves sending printed catalogs to potential customers. These catalogs can vary in size, design, and content, but their primary goal is to present products or services in an appealing manner to drive customer engagement and sales.

Catalogs can serve many purposes, such as:

1. Product Catalogs: These highlight a range of products with detailed descriptions, enticing images, and pricing.
2. Service Catalogs: Often used by businesses such as spas, salons, consulting firms, or any service company, they focus on showcasing the power and value of the services offered.  
3. Seasonal Catalogs: Taking advantage of the time of the season, these are designed for specific times of year or holidays by displaying items customers and prospects would desire for the season.
4. Specialty Catalogs: Niche markets or specific demographics can be targeted with offerings tailored just for them.

The Right Size and Effective Design

The size and design of your catalog can significantly impact its effectiveness. Here are some tips for choosing the right size and design:

• Standard Sizes: Common sizes include 5.5” x 8.5”, 8.5” x 11”, and 11” x 17”. The choice often depends on your budget and the amount and type of content you want to include.
• Design Elements: High-quality images, clear typography, and consistent branding are crucial. Use a clean layout that guides the reader’s eye through the catalog and images that show off the products well.
• Cover Design: A compelling cover with a strong call-to-action (CTA) can grab attention and entice recipients to open the catalog and engage.
• Interactive Features: Include QR codes or personalized URLs (PURLs) to drive online engagement and track responses.

Cost-Effective Printing Strategies

Printing costs can vary based on all of the above, but there are some basic strategies that can be used to manage expenses while maintaining quality:

• Bulk Printing: Ordering larger quantities can reduce the cost per catalog, but it’s also good to work with a printer, such as Printing for Less, that offers short run catalog printing in quantities of 250 or less at affordable prices.
• Paper Quality: Choose a paper stock that balances cost with the desired aesthetic. For instance, while gloss finishes can enhance visual appeal and perception, they can be somewhat expensive. Budget and audience will determine the best choice.
• Binding Options: Explore binding your catalog in a way that will fit your budget. Options include perfect binding, square back binding or Wire-O binding—all interesting alternatives to standard saddle stitching or coil binding.
• Efficient Layout: Optimize your design to fit more content on fewer pages without compromising readability.  

Integrating Catalogs with Digital Campaigns

Physical marketing with direct mail, when appropriate, can be integrated with digital campaigns to amplify your marketing reach in these ways:

• Multi-Channel Marketing: Use catalogs to complement your online campaigns, creating a cohesive customer experience across different platforms.
• Personalization: Utilize variable data printing to personalize catalogs with customer names, purchase history, or tailored recommendations.
• Tracking and Analytics: Incorporate tracking mechanisms, such as PURLs or QR codes to measure the catalog’s impact and gather other data about customer preferences.

Catalog Marketing Successes

Real-world examples demonstrate the effectiveness of direct mail catalogs:

• Retail Brands: Many retail brands have successfully used catalogs to drive in-store and online sales.
• Realtors: Realtors use direct mail catalogs to showcase property listings, generate leads, and increase client engagement.  
• Non-Profits: Non-profits leverage catalogs for fundraising, combining compelling stories with donation options to drive contributions.

(Read “The Power of the Catalog: 10 Real-world Examples.”)

Best Practices for Creating Impactful Catalogs

To create a catalog that resonates with your audience, here are some of the best practices we’ve developed over the years:

• Know Your Audience: Tailor the content and design to the preferences and needs of your target audience.
• Use Strong CTAs: Include clear and compelling calls-to-action that guide recipients on to the next step—whether it’s visiting a website, making a purchase, or contacting your business.
• Maintain Consistent Branding: Consistency in colors, fonts, and messaging to reinforce brand identity is an imperative to be remembered.
• Testing: Conduct A/B testing with different designs or offers to determine what resonates best with your audience.

Don’t Forget to Mail Them

When it comes to mailing your catalogs, you have several options:

• Every Door Direct Mail (EDDM): This USPS service allows you to target specific neighborhoods without needing a mailing list, making it cost-effective for reaching local customers.
• Targeted Mailing Lists: Purchase or rent mailing lists to reach specific demographics or customer segments.
• Mailing Services: Utilize professional mailing services to handle printing, addressing, and delivery, ensuring a streamlined process.  

‘More Than a Catalog’

Finally, a catalog can transcend its traditional role by incorporating informational content that provides ideas for using the products or services offered. By including tips, tutorials, and pertinent use-case scenarios, a catalog can offer the recipient practical guidance and creative inspiration. This approach not only enhances the perceived value of the catalog but also helps customers envision how the products can fit into their own lives or businesses, ultimately driving engagement and sales.  

Direct mail catalogs offer a versatile and effective way to engage customers and drive sales. By choosing the right design, integrating the catalog in some way with digital campaigns, and following best practices, you can maximize the impact of your catalog marketing efforts, no matter what your budget or business.

For more information on catalog printing, mailing services, and integrating offline and online marketing strategies, visit our resources on Mailing Catalogs with EDDM, Catalog and Booklet Printing Information & Pricing/Services, and Direct Mail Marketing for Realtors.

By the Printing for Less Team

Direct mail catalogs have been a successful marketing tool for many businesses over the years. Here are some real-life examples of worldwide and renowned companies that have used direct mail catalogs to the max. These examples demonstrate how direct mail catalogs can be a powerful marketing tool when they effectively showcase products, resonate with the target audience, and create an aspirational brand image. You have probably received—and ordered from—at least a few of these.  

1. IKEA
IKEA’s catalogs are legendary for their success. They both drive in-store traffic and boost online sales. IKEA’s ability to present their products in a relatable and inspiring manner has been a key factor in their success.

2. L.L. Bean
L.L. Bean, the outdoor retailer, has been using direct mail catalogs for over a century. Their catalogs, which are known for their high-quality photography and detailed product descriptions, have helped maintained a loyal customer base and driven consistent sales.

3. Harry & David
Harry & David, the premium food and gift retailer, uses direct mail catalogs to showcase their gourmet food products and gift baskets. Their catalogs are particularly popular during the holiday season and emphasize the luxury and quality of their products.

4. Williams-Sonoma
Williams-Sonoma, the high-end kitchenware retailer, uses direct mail catalogs to target affluent customers. Their catalogs feature beautiful styling, and the focus on quality has helped Williams-Sonoma maintain a strong catalog-driven sales channel.

5. Pottery Barn
Pottery Barn, the home-furnishing juggernaut, has successfully used direct mail catalogs to create an aspirational lifestyle brand. Their catalogs showcase stylish, well-designed homes, inspiring customers to recreate similar looks in their own homes.

6. Victoria’s Secret
Victoria’s Secret is well-known for its visually appealing catalogs that feature their latest lingerie collections. The brand has used these catalogs to build a strong emotional connection with customers, often featuring popular models and creating a sense of exclusivity and glamour.

7. Lands’ End
Lands’ End, the clothing retailer, has effectively used direct mail catalogs to reach their customer base. Their catalogs often feature high-quality clothing and some home goods with a focus on practicality and classic styles. By appealing to customers seeking quality and value, Lands’ End has been able to drive substantial sales.

8. Restoration Hardware
Restoration Hardware (RH) uses oversized, high-quality catalogs to showcase their luxurious home furnishings. These catalogs, sometimes referred to as “source books,” are more like coffee table books, featuring stunning photography and detailed product descriptions.

9. Crate & Barrel
Crate & Barrel’s catalogs are known for their clean, modern design and high-quality photography. They effectively showcase their furniture and home decor products in stylish settings, appealing to customers who appreciate contemporary design.

10. J.Crew
J.Crew’s direct mail catalogs highlight their latest fashion collections with a focus on styling and seasonal trends. By presenting their clothing in aspirational and fashionable contexts, J.Crew has been able to engage their target audience and drive sales through these catalogs.

By Tim Moran VP, Brand, Printing for Less

Part 1 of this series about “The Power of Direct Mail” explored the five main kinds of direct mail marketing as well as why it remains one of the most effective ways to reach your audience. In an age where digital marketing dominates to the extent that people are fatigued by digital engagement methods, it’s almost impossible to gain anyone’s attention. That’s why, today, businesses have an engagement problem, not a reach problem. It’s also why businesses of all sizes in many industries are turning to direct mail programs as part of their marketing mix. With direct mail, brands can deliver one-to-one personalization with direct mail— no matter the physical nature of the items (flat or dimensional), no matter who the sender, no matter who the recipient.

Among the more popular and robust direct mail pieces are postcards, which offer a refreshing and effective way to engage with your audience. Whether you’re a marketing professional in an enterprise, a small business owner, a real estate agent, or a landscaper, postcards can enhance your promotional strategies. Here’s a look at some of the most common types of direct mail postcards, their benefits, and how to integrate them with digital marketing to achieve your goals.

Standard Postcards for Quick Impact

Standard postcards come in a variety of sizes: 4.25″ x 5.5″, 4″ x 6″, 5″ x 7″, 5.5″ x 8.5″, 6″ x 9″, and 6″ x 11″. Many find 4” x 6” to be the most cost-effective of them all. They are perfect for making a quick impact with a clear and concise message. Their smaller size ensures that they are easy to handle and inexpensive to produce and mail. They are ideal for announcing sales, coupons, special events, or new product launches.  

Deluxe and Oversized Postcards for Maximum Visibility

For campaigns that require a bit more visibility and attention, deluxe and oversized postcards are always a good choice. These postcards—ranging in size from 5” x 7” to 6” x 11” or even larger—stand out in a crowded mailbox. Their larger size provides more space for graphics and detailed information, making them perfect for showcasing high-quality images, real estate listings, or other detailed service offerings. They also tend to have a higher perceived value, which can enhance the recipient’s opinion of your business and engagement with your message.

Creative Design Tips
No matter the shape or size, creating an eye-catching postcard involves more than just words with a compelling offer. Here are some tips to ensure that your postcards stand out:

1. Bold Headlines: Capture attention with a bold, concise headline that conveys your main message instantly.
2. High-Quality Images: Use high-resolution images that are relevant and appealing to your target audience.
3. Clear Call to Action (CTA): Make sure your call to action (CTA) is understandable and prominently placed. Whether it’s to visit a website, call a number, or visit a brick-and-mortar store or restaurant, the CTA should be easy to find and act upon.
4. Minimalist Design: Avoid clutter. A clean design helps focus the recipient’s attention on your key message and CTA.
5. Brand Consistency: Ensure that your postcard design is consistent with your overall brand identity, including colors, fonts, and logo placement.

Pairing Postcards with Digital Strategies
No marketer believes that direct mail postcards, alone, are all you need to support your business. It’s imperative to maximize the impact of your direct mail campaigns by integrating it with your other digital marketing strategies in these ways:

1. QR Codes and PURLs: Include QR codes or personalized URLs (PURLs) that direct recipients to a specific landing page. This not only makes it easier for recipients to respond, but also allows you to track engagement.
2. Social Media Integration: Encourage recipients to follow your social media accounts for exclusive deals or additional content. You can also use postcards to promote social media contests or campaigns.
3. Email Follow-ups: Use your direct mail campaign as a trigger for email follow-ups. For example, if a recipient hasn’t responded to your postcard offer, send a reminder email with additional incentives.
4. Omnichannel Tracking: Use tools to track how recipients interact with your postcard and follow up through other channels accordingly. This can include retargeting ads based on who has scanned a QR code or visited a landing page.

Personalization Capabilities of Postcards

One of the greatest strengths of direct mail postcards is that they can be personalized to include the recipient’s name, address, and even content based on their past interactions or preferences. This level of customization can significantly increase engagement and conversion rates. Variable data printing (VDP) technology allows you to create highly personalized postcards at scale, making each recipient feel valued and special.

Measuring Success
To ensure your direct mail postcard campaigns are effective, it’s essential to measure their success. Here are some ways to do it:

1. Response Rate: Track how many recipients responded to your postcard offer. This can be done through QR codes, PURLs, or specific phone numbers.
2. Conversion Rate: Measure how many of those responses led to a sale or desired action.
3. Return on Investment (ROI): Calculate the ROI by comparing the revenue generated from the campaign to the costs of producing and mailing the postcards.
4. A/B Testing: Experiment with different designs, messages, and offers to see what resonates best with your audience. Use the results to refine future campaigns.

Direct mail postcards are a versatile and powerful tool for enhancing your marketing strategy. By understanding the different types of postcards, leveraging creative design tips, integrating with digital strategies, and measuring success, you can create effective campaigns that capture attention and drive results. Let Printing for Less help you create postcards and marketing that will connect  you with your audience in a tangible and memorable way.

By Printing for Less Team

In today’s fast-paced marketing world, companies are constantly seeking innovative ways to maximize their return on investment (ROI). Understanding revenue and how much you are getting in return for your marketing investment is crucial for any business looking to optimize its marketing efforts. ROI is a key metric that measures the efficiency of an investment, showing how much profit you gain from each dollar spent. By calculating potential revenue and ROI, businesses can make informed decisions about where to allocate their marketing budget for the greatest impact. Without this insight, companies risk underestimating the value of certain marketing channels and missing out on significant opportunities for growth.

No matter what industry you are in, being able to get a handle on what your ROI is and, even more, determine what changes or additions will bring you an even better return. Healthcare payers, healthcare providers, financial services firms, retail and ecommerce companies, and many more all can benefit from being able to calculate how much revenue you can add to your marketing campaign by making a few simple changes.

Enter Printing for Less and our “Revenue Calculator,” a tool designed to help businesses understand the potential revenue boost from integrating automated direct mail into their marketing campaigns. The calculator can quickly indicate how much revenue can be increased across the entire customer journey by adding direct mail from Printing for Less to help you build personalized experiences—experiences that can demonstrably increase ROI.

How Direct Mail Enhances Marketing Campaigns

Direct mail might seem like an old-school tactic in the digital age, but it has proven time and again to be highly effective. Here’s why:

1. Touchable: Physical mail creates a tangible connection with your audience. Unlike emails that can be easily ignored or deleted, a well-designed piece of direct mail grabs attention and can leave a lasting impression.
2. Personal: Modern direct mail solutions offer advanced personalization, allowing businesses to tailor messages and offers specifically to individual recipients, enhancing engagement and response rates.
3. Integrated: Direct mail can seamlessly integrate with digital campaigns, creating a multi-channel approach that reinforces your message and boosts overall campaign effectiveness.
4. Response: Studies show that direct mail often yields higher response rates compared to digital channels alone, making it a valuable addition to your marketing mix.

Introducing the Printing for Less Revenue Calculator

The Printing for Less Revenue Calculator is designed to make it easy for you to discover the potential impact of adding direct mail to your campaigns. Here’s how it works:

• Simple Input: Enter your current campaign data into the “Enter Campaign Data” boxes. This includes information such as current spend, conversion rates, and customer value.
• Instant Results: The calculator will instantly show you the potential revenue increase you could achieve with the addition of automated direct mail.
• Informed Decisions: With this data at your fingertips, you can make strategic decisions about incorporating direct mail into your marketing strategy to maximize ROI.

By utilizing the calculator, you can uncover the hidden revenue potential that direct mail brings to the table. This tool not only highlights financial benefits, but also demonstrates how direct mail can enhance customer engagement and drive higher response rates.

Start Maximizing Your Marketing ROI Today

When you’re relying only on the digital marketing tactics everyone else uses, your message gets lost in a “sea of sameness.” Adding direct mail to the mix can increase engagement, sales, and ROI. When you partner with Printing for Less, an expert guide will help to create your campaign. Then your CRM or marketing automation software will inform the timing and personalize the content. With delivery notifications, you can follow up at the right moment. And, with tracking and attribution, your campaign metrics are always top of mind.

And that’s just the beginning. So don’t let untapped revenue slip through your fingers. Try the Printing for Less Revenue Calculator today and discover how automated direct mail can invigorate your marketing efforts. With precise calculations and actionable insights, you can make informed decisions that propel your business towards greater success.

Experience the power of direct mail and watch your revenue increase. Visit our landing page to get started and see just how much potential revenue you might be leaving on the table.