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5.5” x 8.5” Half-Size Catalogs#
These catalogs are an affordable option that are ideal when you don’t need to showcase a large number of products or services. They are perfect for service-based businesses such as spas, salons, and consulting firms.
This version allows you to focus on showcasing the power and value of your offerings and can take advantage of a smaller, more economical print size.
We offer digital printing for quantities of fewer than 250 and traditional offset printing for quantities of 250 or more.
8.5” x 11” Standard Catalogs#
These are the Industry standard for retail and product catalogs and seasonal catalogs. The larger page size allows plenty of room to show off products with detailed descriptions, enticing images, and pricing.
Printing for Less offers digital printing for quantities of 250 or less, and traditional offset printing for quantities over 250.
Every Door Direct Mail (EDDM®)#
In the realm of physical mail, there’s a choice to be made: traditional direct mail or the USPS Every Door Direct Mail (EDDM) service? EDDM allows businesses to target specific neighborhoods, zip codes, or carrier routes without needing a mailing list. It simplifies the process of reaching local audiences and offers a lower cost than traditional direct mail. Postcards are a versatile and powerful tool for enhancing your marketing strategy via EDDM.
Delight & Engage with Personalization #
Leading businesses, both large and small, across all industries are using personalized catalogs to connect and engage with customers. By customizing content based on the recipient’s shopping history, preferences, or demographic you can create a catalog experience that speaks directly to their needs. With variable data printing (VDP), you can tailor product selections, offers, and even the cover imagery to resonate with individual customers. This level of personalization makes each catalog feel as if it was made just for them, increasing the likelihood of conversions. Turn your catalog into a personalized shopping experience that keeps your brand top-of-mind.
Best Practices to Elevate Your Catalog Marketing#
Creating an effective product catalog is both an art and a science. A well-crafted catalog can be a powerful marketing tool, driving sales and strengthening brand loyalty. Here are some tips to help you design catalogs that resonate with your audience and deliver results:
- Know Your Target Audience: Conduct thorough market research to align your catalog’s content, design, and tone with your customers’ preferences and needs.
- Craft Compelling Calls-to-Action: Incorporate clear, persuasive CTAs throughout your catalog to guide readers towards desired actions.
- Ensure Brand Consistency: Maintain a cohesive visual identity by using consistent colors, fonts, and messaging.
- Optimize Through Testing: Implement A/B testing allowing you to refine your approach based on data-driven insights.
Synergize Print and Digital Strategies #
To truly amplify the power of your direct mail campaigns, it’s crucial to weave them seamlessly into your digital marketing strategies. Here’s how:
- QR Codes and PURLs: Include QR codes or personalized URLs (PURLs) that direct recipients to a specific landing page. This not only makes it easier for recipients to respond, but also allows you to track engagement.
- Social Media Integration: Encourage recipients to follow your social media accounts for exclusive deals or additional content. You can also use postcards to promote social media contests or campaigns.
- Omnichannel Tracking: Use tools to track how recipients interact with your catalog and follow up via other channels accordingly. This can include re-targeting ads based on who has scanned a QR code or visited a landing page.
Measuring Success#
To ensure your catalog direct mail campaigns are effective, it’s essential to measure their success. Here are some ways to do it.
Response Rate#
Response Rate: Track how many recipients responded to your catalog offer. This can be done through QR codes, PURLS, cust catalog ID, specific coupon offers or phone numbers.
Return on Investment (ROI)#
Calculate ROI by comparing the revenue generated from the campaign to the costs of producing and mailing the catalogs.
A/B Testing#
Experiment with different designs, messages, and offers to see what resonates best with your audience. Use the results to refine future campaigns.
What Our Customers Are Saying About Printing for Less#
“They consistently deliver beautiful products and are a pleasure to work with.”
Michael G.
Customer
“Love working with Printing for Less! So professional and kind—and they never miss a deadline.”
Alex B.
Customer
Let Printing for Less help you create catalogs and booklets, that will connect you with your audience in a truly engaging and memorable way.#
Catalogs FAQ
Why choose Printing for Less for catalog and booklet printing?
Printing for Less combines high-quality printing, customization, and expert support to create high-quality catalogs and booklets for any business.
What is the typical turnaround time for catalog printing?
Most orders are produced and shipped within a few business days. Rush printing options are available for tight deadlines. You can select production speed when placing an order.
What industries use catalogs and booklets most often?
They’re popular with retail, manufacturing, education, and nonprofits. Businesses use them for product showcases, course guides, or donor materials.
Can I customize each catalog or booklet?
Yes. Add personalized covers, product selections, or variable data (VDP) to create an experience that aligns with your brand and buyers’ needs.
Can I print short-run or bulk quantities?
Absolutely. Printing for Less supports both short-run (250 quantity or less) and high-volume catalog printing while maintaining the same exceptional quality.
Can Printing for Less mail my catalogs?
Yes. We handle full mailing services, including addressing, sorting, and delivery. Catalogs can be sent directly to you, sent as EDDM, or sent to a mailing list. Check out our mailing services page for further information.
What paper types and binding options are offered?
Choose from glossy or matte paper in multiple weights. Printing for Less offers saddle-stitch, wire-o, plastic coil, perfect bind, and square back binding options for polished, durable results.
How do I design a catalog or booklet that engages readers?
Focus on high-quality images, clear sections, and concise copy. Include calls-to-action and consistent branding to keep readers interested from cover to cover. Printing for Less also offers design services. Request a quote, and our team will help you bring your vision to life.
What sizes are available for custom catalogs and booklets?
Printing for Less offers standard 5.5″ × 8.5″, 8.5″ × 11″, and custom sizes. These formats provide flexibility for both compact and full-detail layouts.
Why are catalogs and booklets effective for marketing?
Catalogs and booklets allow you to showcase products, services, and stories in a detailed, professional format. They build trust, educate customers, and encourage repeat business.
