Printing for Less Customer Project Showcase: creative die-cut cards

Check out this cool design from Malemark Greeting Cards / Liquid Spins, Inc., and making the common card something unique and eye-catching with a die cut, and vertical open.

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Unique Gatefold Brochure Design “Opens the Doors” for Success

Check out the Open Gatefold Brochure Printing for Less printed for Western Sustainability Exchange. WSE promotes a healthy local environment and profitable local economy through responsible agricultural stewardship. For their annual appeal letter, WSE chose to engage their members with a Gatefold Brochure that … Read More >

How to Use Special Printing Effects to Create a Unique Experience

While browsing a bookstore, I am like a crow with a bottle cap: I walk slowly, pecking around, until a shiny book jacket or spine catches my eye. The letters are debossed into the hardcover and filled with gold. I snatch it up, unable to help myself. That’s the one I want. People are naturally … Read More >

First Impressions Count: Use Short-Run Packaging to Make a Splash

Packaging is a critical piece of the marketing mix. It is the first impression you make on a customer, so how it looks, feels and how well it's made all contribute to the first impression of what’s inside. Some customers are more interested in packaging, sure, but everyone judges you by the package … Read More >

Why Print Marketing Is Essential Even In The Digital Age

In today’s digital age, thousands of brands compete for consumers’ attention. It’s estimated that most people see between 6,000 to 10,000 advertisements daily. Brands that want to make a lasting impact on their target audience must find ways to cut through the digital noise. While some … Read More >

Viewing Transparency Issues

Some newer RIPs (raster image processors) used to prepare artwork for commercial printing don’t require that transparency in the art be flattened. We covered what transparency flattening is in this posting. For example, Adobe PDF Print Engine RIPs can accept PDF files that contain live … Read More >

Holiday Cards For Businesses That Customers Will Be Happy to See

The holidays are a’coming, and so is the mail. In the steady stream of bills, a holiday card can be a very welcome site for the eyes of a customer. Holiday season is prime time to check in with customers and share a little gratitude. It’s why big name companies still send holiday cards, and why … Read More >

Fun and Spooky Ideas for Your Halloween Marketing

Is that a lingering ghoul around the corner? No, it’s October 31st! Time to grab your witches’ broom, cut eye holes in bed sheets, and justifiably eat the family-sized bag of candies you put out for trick-or-treaters. While Halloween doesn’t always get the same attention as Thanksgiving and … Read More >

Using Custom Flattener Presets

Your commercial printer’s workflow may require that transparency be flattened. We discussed flattening transparency in this blog post. The printer may have created a custom Transparency Flattener Preset which has the settings they require for their workflow. This post explains how to use such a … Read More >

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