Variable Data Printing Services - VDP
Variable Data Printing (VDP) is the process of bringing a "one to one" approach to a "one to many" platform. With VDP, you can deliver completely customized marketing that's unique to target prospects. You can insert your target's name, address, age, hair color - anything you know about them - right into the text of a printed piece. That personalized piece can be postcards, envelopes, coupons, brochures, reward mailers, and more.
Changing out names and addresses is simple; PFL can go much further. Variable data printing is the technology we use that allows you to change background images, colors, artwork and text based on different triggers. Print a different image on your offer for different types of customers. Send birthday cards personalized for each month of the year. Add new copy for customers that have been loyal fans.
Doing more with less has never been easier.
Variable data printing lets you personalize your print with all of the details you know about your customer. Industry statistics suggest that by using personalization, you increase your customer response rate and lower your cost of acquiring customers (CAC). Don't you want to spend less to acquire more customers?
- Variable inputs for customer name, location, artwork - you dream it, we print it
- Short Run Printing (lower quantities): Need a small batch of print? We use toner, liquid ink and digital printing to give you an affordable option for short runs. Digital printing used to get a bad rep for looking blocky and fuzzy, but our digital presses are high end models. You can't tell the difference between our digital print and traditional printing unless you've got a microscope.
- Personalized touch: With VDP, all of your marketing becomes personalized.
- Quick turnaround: Digital printing is fast with shorter turnarounds than other type of printing. If the files are ready, we can hit print. Need to get going today?
Call 800-930-6040 now. We'll get you moving.
- Need help with ideas? We can help you come up with solutions that will resonate with your customers.
Don't see the options you need?
We can print just about anything.
VDP Product Examples
Make an impact on your customers! Customize data based off of demographic information to really grab their attention. Swap coupons, images and more with only a couple of clicks.
PFL takes the hassle out of your personalized marketing campaigns by handling mail merging for you. With VDP, you can sub out offers, images, names, or anything you could imagine.
Send a personalized birthday greeting and coupon to your loyal customers with a click of the mouse. Import your customer data and we do the rest. It's that easy. One to one marketing increases response rates!
Personalized brochures targeted to your customers get their attention and drive action. Better yet, they can be mailed, left at point of sale, and folded almost any way your heart desires.
Incentivize buying behavior while rewarding previous purchases. Send offers to valuable customers to make them come back for more.
With PFL and VDP the sky and your imagination is the limit. Want some help finding a solution that works for you? We would be happy to help.
Best-in-Class Customer Service
With PFL, you get VIP treatment and your own dedicated customer service team. Your team assists you with marketing advice, design services and technical know-how.
VDP Products include:
Variable data printing options
Make impressions that last and increase your campaign ROI with personalized marketing. VDP is not just for large companies with huge budgets, you can start crushing your campaigns today with high quality personalized collateral. You can apply VDP to any of our digital print solutions, so the sky and your imagination is the limit.
VDP Frequently Asked Questions
What is Variable data printing?
Variable data printing is a printing process that uses customer data to control what prints on a marketing piece. VDP provides incredible value to your marketing campaigns. Industry statistics suggest that by using personalized marketing, you can increase your customer response rate and lower the cost of acquiring customers.
How does Variable data printing work?
VDP works by importing a spreadsheet of customer data to make targeted marketing campaigns based off of data that matters. We take care of file merging, mail presorting, and data scrubbing for you. Winning big has never been easier.
What can I use VDP on?
VDP can be implemented into any of our digital printing services, including Business Cards, Post Cards, Mailers, Buck Slips, CD Covers, Catalogs, Booklets Menus, Brochures, Presentation Books, Flyers, Posters, Letterhead, Envelopes, Greeting Cards, Wedding Invitations, Newsletters, Rack Cards, and Announcements.
Why use VDP?
Industry statistics show that you will boost customer engagement by 4-10% when you use personalized marketing techniques like variable data printing.
How much does VDP cost?
We work with you to develop the right offer and right audience for your budget. Give us a call at 800-930-6040
to learn more or use the form below
to get pricing.
How do I do variable data printing?
Easy, give us a call at 800-930-6040
Not sure about designing your VDP project? We've got your back!
With our fast and affordable Design Services.
There are lots of custom design possibilities for VDP. Our team of designers will get your project designed and completed on time. Work one-on-one with your designer to ensure that your ideas are realized on paper.
Design can be tricky. Let our team of experts make sure your designs are eye-catching and attention grabbing using custom printing and finishing options. Our highly qualified graphic designers will work one-on-one with you to create custom pieces that show your business off and astound your customers.
Need help bringing your ideas to life? Customer success is our primary focus. Our team can help with anything from design to file processing, product options and more.
Call one of our friendly staff to explore custom printing options:
Pick up the phone, dial 800-930-6040
Talk to an uber-friendly expert
Get what you need: Excellence in Quality, Affordable Price!
Get Pricing for Variable Data Printing