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THE POWER OF THE POSTCARD
Custom Postcard Printing
Among the more popular and robust direct mail pieces are postcards. Whether you’re a marketing professional in an enterprise, a small business owner, a real estate agent, or a landscaper, postcards can enhance your promotional strategy. Postcard marketing is cost-effective and quick—you can launch a campaign almost immediately, with or without a mailing list. Let us help you craft attention-grabbing postcards that drive results.
Postcard Printing Options
- Full color on front or both sides, or black on back
- Optional UV coating for extra shine and durability
- Rush production available
- Full service direct mailing, including EDDM®
Postcard Sizes
- Standard Sizes: 4.25 x 5.5, 4 x 6, 5 x 7, 5.5 x 8.5, 6 x 9, 6 x 11
- EDDM Postcard Sizes: 4.25 x 10.625, 4.25 x 15, 6.25 x 9, 6 x 11
Standard Postcard Papers
- Thick, high-quality cover stocks:
- 120# Gloss Cover 14pt
- 120# Dull/Matte Cover 14pt
- 100# Uncoated Cover 14pt
- 160# Gloss Cover 18pt
- 160# Dull/Matte Cover 18pt
- Many Recycled & Custom Papers
Standard Postcards for Quick Impact
When it comes to making quick, memorable impact, standard postcards are the perfect choice. The 4” x 6” card stands out as the most cost-effective, simple, and effective option. Its compact size ensures it’s easy to handle, affordable to produce, and inexpensive to mail. Ideal for announcing sales, distributing coupons, promoting special events, or launching new products, these postcards deliver your message with clarity and precision.
Deluxe and Oversized Postcards for Maximum Visibility
When your campaign demands maximum visibility and attention, deluxe and oversized postcards are the ideal choice. Ranging from 5” x 7” to 6” x 11”—and sometimes larger—these mailers command attention. Their generous size provides ample space for striking graphics and detailed information, making them perfect for showcasing high-quality images and comprehensive offerings. Their higher perceived value enhances the recipient’s impression of your business and brand, as well.
Every Door Direct Mail (EDDM®)
In the realm of physical mail, there’s a choice to be made: traditional direct mail or the USPS Every Door Direct Mail® (EDDM®) service? EDDM® allows businesses to target specific neighborhoods, zip codes, or carrier routes without needing a mailing list. It simplifies the process of reaching local audiences and offers a lower cost than traditional direct mail. Postcards are a versatile and powerful tool for enhancing your marketing strategy via EDDM®.
Postcards Get Personal
One of the greatest strengths of direct mail postcards is that they can be personalized with the recipient’s name, address, and content based on their past interactions or preferences. This level of customization can significantly boost engagement and conversion rates. With variable data printing (VDP) technology, you can create highly personalized postcards at scale, making each recipient feel valued and special. Elevate your direct mail campaigns with the personal touch.
Get Creative With These Design Tips
No matter the shape or size, creating an eye-catching postcard involves more than just words and a compelling offer. Here are some tips to ensure that your postcards stand out:
- Bold Headlines: Capture attention with a bold, concise headline that conveys your main message instantly.
- High-Quality Images: Use high-resolution images that are relevant and appealing to your target audience.
- Clear Call to Action (CTA): Make sure your CTA is understandable and prominently placed. Whether it’s to visit a website, call a number, or visit a store or restaurant, the CTA should be easy to find and act upon.
- Minimalist Design: Avoid clutter. A clean design helps focus the recipient’s attention on your key message and CTA.
- Brand Consistency: Ensure that your postcard design is consistent with your overall brand identity, including colors, fonts, and logo placement.
Pairing Postcards with Digital Strategies
No marketer believes that direct mail postcards, alone, are all you need to support a business. It’s imperative to maximize the impact of your direct mail campaigns by integrating it with your digital marketing strategies in these ways:
- QR Codes and PURLs: Include QR codes or personalized URLs (PURLs) that direct recipients to a specific landing page. This not only makes it easier for recipients to respond, but also allows you to track engagement.
- Social Media Integration: Encourage recipients to follow your social media accounts for exclusive deals or additional content. You can also use postcards to promote social media contests or campaigns.
- Email Follow-ups: Use your direct mail campaign as a trigger for email follow-ups. For example, if a recipient hasn’t responded to your postcard offer, send a reminder email with additional incentives.
- Omnichannel Tracking: Use tools to track how recipients interact with your postcard and follow up through other channels accordingly. This can include retargeting ads based on who has scanned a QR code or visited a landing page.
Measuring Success
To ensure your direct mail postcard campaigns are effective, it’s essential to measure their success. Here are some ways to do it.
Response Rate
Track how many recipients responded to your postcard offer. This can be done through QR codes, PURLs, or specific phone numbers.
Conversion Rate
Measure how many of those responses led to a sale or desired action.
Return on Investment (ROI)
Calculate ROI by comparing the revenue generated from the campaign to the costs of producing and mailing the postcards.
A/B Testing
Experiment with different designs, messages, and offers to see what resonates best with your audience. Use the results to refine future campaigns.
What Our Customers Are Saying About Printing for Less
“They consistently deliver beautiful products and are a pleasure to work with.”
Michael G.
Customer
“Love working with Printing for Less! So professional and kind—and they never miss a deadline.”
Alex B.
Customer
Let Printing for Less help you create postcards and marketing that will connect you with your audience in a real and memorable way.
Postcards FAQ
What are standard postcard sizes?
These are the standard size postcards for both regular and Every Door Direct Mail® use.
Standard postcard sizes:
Pricing & Ordering
- 4.25″ x 5.5″
- 4″ x 6″
- 5″ x 7″
- 5.5″ x 8.5″
- 6″ x 9″
- 6″ x 11″
EDDM® postcard sizes:
Pricing & Ordering
- 4.25″ x 10.625″
- 4.25″ x 15″
- 6.25″ x 9″
- 6″ x 11″
Still have questions?
Contact us
Postcards FAQ
How do I design a postcard for direct mail?
Keep your message clear, include a strong call-to-action, and follow USPS mailing guidelines for layout and addressing. Our team can help ensure your design is print-ready. We also have templates available to get you started.
Can I print non-standard postcard sizes?
Yes! Printing for Less offers complete size customization beyond standard postcard sizing. Request a quote or call us to discuss the specifications of your project.
Can I mail some of my postcards and have the rest shipped to me?
Yes—Printing for Less can mail part of your order to your mailing list and ship the remaining postcards directly to you, or to any location you specify during checkout. We can also stagger your mailings by sending portions on different days or weeks to match your schedule.
What coatings can I use on my postcards?
Additional coating options include UV coating (spot or flood on the non-address side) and Soft Touch. Spot UV gives you a shiny, durable finish that highlights key design elements, while Soft Touch adds a smooth, premium feel that helps your postcard stand out in the mailbox.
Can Printing for Less mail my postcards?
Yes, Printing for Less is a full-service mailing house. You can mail postcards directly with a mailing list or choose Every Door Direct Mail (EDDM). Check out our mailing services page for all aspects of mailing.
What are my color options for postcard printing?
We can print full-color on both sides (4/4 color), full-color plus Pantone spot colors (also called PMS colors), or full-color on one side and zero, one, or two colors on the other side. If you want a black-and-white postcard, we can do that too!
What is the required bleed for full-color postcard printing?
A 1/8″ bleed is required on all sides of your postcard. This ensures your design prints edge-to-edge without unwanted white borders.
Can I personalize my postcards with customer names or offers?
Yes, Printing for Less offers variable data printing (VDP) so you can add demographics like name and location, personalized messages, special offers, salutations, and more to each postcard to increase response rates.
How do I choose the right size for my postcard?
Pick a size that fits your message—smaller postcards like 4”x6” are great for quick updates, while larger formats like 6”x9” give you more room for images, offers, and product highlights. If you’re unsure, Printing for Less can help you match your goals, design, and budget to the best postcard size.
Standard Sizes: 4.25 x 5.5, 4 x 6, 5 x 7, 5.5 x 8.5, 6 x 9, 6 x 11
EDDM Postcard Sizes: 4.25 x 10.625, 4.25 x 15, 6.25 x 9, 6 x 11
What are the most popular standard postcard paper types?
Popular standard postcard papers include 120# Gloss Cover (14pt), 120# Dull/Matte Cover (14pt), 100# Uncoated Cover (14pt), 160# Gloss Cover (18pt), and 160# Dull/Matte Cover (18pt), along with recycled and custom options. Printing for Less also offers UV coating for added shine, durability, and a more premium finish.
What makes postcards an effective marketing tool?
Postcards are quick to produce, tangible, and cost-efficient, making them one of the easiest ways to get your message into your customer’s hands. They are perfect for promoting products, promotions, events, and business services.
