Presentation Folder Design: 4 ways to make your company shine

Creating marketing materials can be a challenging task for any business. From business cards to letterhead, postcards, brochures and catalogs, the amount of different products businesses use to promote and sell their products and services can be overwhelming. One product that many businesses use but may not take full advantage of is the presentation folder. A well-designed presentation folder says a lot about your company, its style, level of professionalism and can set the tone of a meeting or new product launch. A poorly designed folder, with dark or muddy images on subpar paper doesn't portray the level of service you and your company is capable of. A well designed presentation folder introduces your company to a prospective customer properly, and is a key tool that you can use to leave a lasting impression with that customer. Presentation folders are a great vehicle for your brochures and product sheets, and if the "outer wrapping" doesn't inspire much confidence or interest, why would your customers want to open it? Let's look at four key points to keep in mind when you are designing your presentation folder or pocket folder to get the most "wow factor" possible, and give your competition a run for their money. In the end, the key is to think of your presentation folder as a billboard for you and your company. It can start the conversation with your customer, and is something that will stay with them, continuing to build your brand after you leave. Don't take the design lightly-look for ways to make your presentation folder stand out and deliver your message and you will be that much closer to another sale or customer.