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"I just received the newsletter you printed for us and it's beautiful! Thank you so much for a great job done quickly and perfectly. I really appreciate being able to call and get your help with sending it, etc."
Jackie Wolf
Friday Harbor, WA

Newsletter Printing

newsletters

Read all about it!

Newsletters keep you top-of-mind and help you deepen relationships with your customers.

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Newsletter Printing

newsletters

Newsletters are a perfect vehicle to promote your new product, service or group. They create a sense of community, can reach a wide audience and provide useful information.

Not only do newsletters increase customer retention and communicate company news, but GREAT newsletters help you interact and truly connect with your audience. Many successful newsletters include QR Codes or unique URLs that push the prospect from the physical newsletter to find out more information online. Think of them as a teaser to a bigger prize--your business! Some newsletters offer survey questions or an "Ask the Expert" column to help increase communication between the client, customer or prospect and the company. The key is regular interaction of value with your most important asset: your customers.

For a custom quote or free samples, call PFL's Marketing Advisors at 800-930-6040 or
place an order online now.

Newsletter Marketing - Why Your Business Needs It

newsletter marketing samples Company newsletters are a powerful tool in your marketing arsenal. Don't have one? Get one. Pronto.
A company newsletter is the perfect instrument to boost sales, cultivate loyalty and increase brand and company awareness. True customer loyalty can only be achieved through showing your customers that you are a credible source of information and have expertise in your field. Laying this kind of groundwork sets the stage for current and future sales by building a strong rapport with your customers and showing you have something to offer beyond your products or services.
A newsletter really is about staying in touch with your customers, keeping your business top of mind, as well as providing "news they can use". An insightful and targeted newsletter adds value, showcases your expertise and alerts them to new products, services or offers.

Marketing Your Newsletter - Where Do You Start?

Let's start at the top:
  • Give your newsletter a title. This title or name will tie in with you, your company and product or services. If you are an architecture firm, for example, you may want to highlight your specialty or specific skill-"Custom Home Journal", "Green Building and Design Newsletter" or "Urban Home Monthly"
  • Decide on frequency: weekly, monthly, quarterly or yearly. The more frequently you produce your newsletter, typically, the shorter or more condensed it will be. Quarterly or yearly newsletters can be content-rich pieces, and monthlies work well as one larger sheet folded in half. Obviously, the higher the frequency, the more often you'll be in front of your audience.

The Nuts and Bolts of Newsletter Content

When you have the structure of your newsletter figured out, the next step is content. As the old saying goes, "content is king", and your newsletter is no different. The body of the newsletter contains the vital "nuts and bolts" which are paramount to its popularity and credibility with your readers. These include:
  • Articles and How-to's
  • Tips and techniques
  • Special offers, sales or promotions
  • Featured events, seminars and classes
  • Organizational news and announcements
  • Interviews with leaders in the industry or field
Tap into the expertise within your company for the content of you newsletter; you might be surprised how diverse, talented and knowledgeable your staff really is. Regardless of what you put into your newsletter, be sure to include an appropriate point about a new product or service that connects with the theme of the newsletter. It's perfectly acceptable to do this in moderation; just don't make it a forum to showcase all of your advertising!

Bored To Tears? Don't Worry, So Are Your Customers

What you write and how you write it is critical-it provides value to your customer, seats you as a subject matter expert, and is interesting to read. This is dangerous ground-newsletters often have the ominous reputation as being tedious, fact-filled fish-wrap, only created to promote the company and other useless facts that are compelling for the company only. Dorothy in Accounting went on a cruise to Jamaica? You just updated your credit card system? No one cares. Tell me something useful about your company that will help me in my daily life or business. Take the time to look at your content critically, and through the eyes of your customers. Does it read well? Does it make sense? Is it content that they can take away and use?

Follow-Through Is Not Just For Your Golf Swing

Earlier, we mentioned the frequency of your newsletter delivery. Whether weekly, monthly or quarterly, stick to the program. This is a two-fold benefit: one, it gets your customers used to the routine, and they will come to expect it. Secondly, it keeps you constantly on your toes, looking for suitable content to include in the next newsletter, and being critical of what should and should not "make the cut".

Gain and Retain Newsletter Readers

Consistent delivery through a targeted mailing list and sign-ups will cement your schedule, and the content, look and feel of the newsletter will keep your customers coming back for more. Encourage your recipients to pass them along to a friend and explain how to sign up on the newsletter. Or invite your readers to submit articles or ideas to keep interest high in reading each issue.
Additionally, responses to special newsletter marketing campaigns within the piece, such as specific coupons, not only offers your customers an extra reason to read your newsletter, it also gives you valuable information about what newsletter marketing offers work.
Newsletter marketing can seem a bit menacing at first, but your business cannot afford to overlook the power of this strategic marketing tool. Get started today, and start reaching out and connecting with your customers in a whole new way.
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Newsletter Features

  • Full color on front or both sides, or black on back
  • Fast 4 day production time (rush available)
  • Mailing services available
printed newsletters

Standard Sizes

  • 8.5" x 11"
  • 11" x 17"
  • 11 x 25.5"

Paper Options

  • 70# Uncoated Text
  • 80# Gloss Text
  • 80# Dull/Matte Text
  • 100# Gloss Text
  • 100# Dull/Matte Text

Fold Options

  • Tri Fold
  • Open Gate Fold
  • No Fold (8.5" x 11" or 11" x 17" only)
  • Half Fold (8.5" x 11" or 11" x 17" only)
  • Closed Gate Fold (11" x 17" or 11" x 25.5")
  • Quarter Fold (11" x 17" only)
  • Half / Tri Fold (11" x 17" only)
  • Four Panel Fold (11" x 25.5" only)
  • Tri Then Half Fold (11" x 25.5" only)

Newsletter Design

If you need help with your newsletter design or copy, call our outstanding design team! Whether you need a one-time design inspiration or ongoing design consultation, PFL's design team can make your newsletter newsworthy!

Newsletter Design Tips

newlsetter design ideas Newsletters are a perfect vehicle to promote your new product, service or group. They create a sense of community, can reach a wide audience and provide useful information.
So, you have a good idea, service or a great new product to launch in your newsletter. But, how do you design a good newsletter? What are the key elements to a good newsletter layout and "look"? It is one thing to have tons of great information, but how do you assemble, refine and organize all of it, and make it appealing to your audience? Read on and find out how to avoid the pitfalls and frustrations, and come out with a polished newsletter to promote you and your business.

Newsletter Features

Ask yourself a question: does everyone who visits your store or website remember you a day, week or a month later? Do they think of you first when it comes time to pull out the wallet, and buy? If you said "no", you are not alone. Customers and prospects are inundated with information and choices every day, and it's easy to lose track of your information. Newsletters provide a smart way to stay connected to your customers. Consider these points before diving in:
  • Who are you designing your newsletter for? First and foremost, a newsletter has to contain relevant and interesting content that your audience wants to read.
  • What size of newsletter do you want to design and print? What fits in your budget?
  • From a design and layout aspect, a good newsletter creates curiosity, highlights important details, is easy to read and follow, and flows naturally from one article to the next.

Consistency in Your Newsletter Design

Consistency is critical in newsletter design. A haphazard design element, changing color schemes, or a rotating overall newsletter look does not convey creativity, but rather confusion and indecision. Your customers will gain comfort from knowing that specific columns or sections of your newsletter will repeat themselves, or be in the same spot when they turn the page.
  • Stay with a design that matches up well with your other branding initiatives (website, product sheets and logos)
  • Put repeating elements like page numbers or titles in the same spot on each page of a multi-page document; make it easy to navigate
  • Keep the same font for your headlines
  • Stick with the same graphical elements at the header (top of the page) on each page

Why Less is More

When you receive a newsletter that is jammed with visual content, your tolerance for actually deciphering what it all means drains away very quickly. It's just too much work. So while you may have a lot of important information to pass along, remember to distill it down to only what is truly valuable and necessary. Let's look at a few ways to trim the excess, and achieve an organized newsletter design:
  • Remember to simplify. Distill your newsletter down to its essential elements, such as a single product release, a recap of a tradeshow, or information on a seminar. This does not mean it has to be bare or boring.
  • Don't clutter every page with images, text, graphics and "small print". White space is a good thing, and gives sense and order to your valuable content.
  • "Bookend" your newsletter with your brand and logo on the first and last page. Open with your brand, and leave with your brand as the last thing your customer sees.
  • Guide your readers to focus on what is important- special offers, new products, key benefits, dates and pricing. Direct attention to key points with columns, bullet-points, numbered sections and graphical "guides". These may include arrows or blocks of information broken up by colored areas.

Contrast and Compare

Strong and intentional contrast will make your newsletter design appear crisp and well thought-out. Careful contrast brings interest to the page and spotlights what is essential. On a page that lacks clear contrast, the reader is unsure of where to look first or what is most important.
Creating the right level of contrast can be as easy as a font change or background color adjustment. But the key is to make it stand out and look intentional as much as possible. This is not the time to be subtle. Here are a few tips to consider:
  • Experiment with large and small elements of the same category, such as big/small photos, big/small fonts or type faces, white space and color.
  • Use open space wisely. The further apart the design elements are, the greater the contrast. This may be blocks of color or a distinct pattern.
  • Use type contrasts such as bold, italics or large and small type mixes.
  • Try an easy test: put up your design, take a step back, and squint at it. Pay close attention to what stands out. Take note, and if need be, go back and alter it.

Important Considerations for Mailing Newsletters

Newsletters are an effective direct mail vehicle, and this adds another element to your design. Be sure to use your free space wisely, and make sure there is room for all the necessary U.S. Postal Service regulations, such as bar-coding, addressing and permit information. To find out more, see our Mailing Services Guide.
Using these design tips will help you reach your readers with effective newsletters to help grow your business or organization.
See newsletter samples showing different newsletter designs, layouts and sizes.

More newsletter design resources:

Newsletter Folds and Fold Templates
Design How-to: A Better Newsletter

Custom Newsletter Printing

Everything we do at PFL is designed to drive sales. That's why we offer fully customizable newsletters, from the size, shape, stock color and weight to the binding, ink and personalization. Even 100% recycled options are available for those forward-thinking businesses out there. The options are only limited by your imagination.

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Customer Newsletter Reviews

"Thank you very much for the OUTSTANDING "CK Moments" newsletter. They are perfect and more than we ever imagined. This was our first attempt at professionally printing our quarterly CK Moments newsletter and the response from our community has been overwhelming. The newsletter has taken on a life of its on and the demand for the newsletter has exceeded our expectations."
Clark, James L. LTC, U.S. Army European Command
Gartringen, Germany
"I just received the newsletter you printed for us and it's beautiful! Thank you so much for a great job done quickly and perfectly. I really appreciate being able to call and get your help with sending it, etc. and will continue to recommend you to other groups. And IOSA will, of course, have another one for you next year"
Jackie Wolf, Iosaonline.org
Friday Harbor, WA
"We just received the order and wanted to thank you everyone is so pleased with the final copy. I am sure you will see us again for our next newsletter in about 3 months. Thanks Again!!!!!"
Tammy Flicker, Bellevue City Schools
Bellevue, Ohio
"Team Mustang!-- Leslie, Rainy and David, A great big THANK YOU to all of you. I received our newsletter and was very pleased with the outcome!! Your work is wonderful, timely and very reasonable. Your service, honestly, I have never dealt with a more friendly, efficient, team oriented group -- you made it so easy!!! KUDOS to you!!! May you and yours have a fantastic holiday season --"
Hilda Baisel, Pioneer Equine Hospital
Oakdale, CA

Newsletter Mailing Services Options

11x17 newsletter design
Featured Newsletter Design
Fine Arts for Children & Teens did a great job with their newsletter layout and provided essential information for their students, parents, staff, sponsors, and people wanting to donate to a worthwhile cause.
The full color 11x17 quarter fold newsletter format works well for presenting lots of information and colorful, engaging images. The self mailer format makes an inexpensive and easy way to get this direct mail piece to their mailing list.
Read the review of this effective newsletter design example.

Full Color Newsletter Printing

Do you want your newsletter to stand out from the crowd? Look to full-color. Rich, detailed photos, logos and graphics all add interest and professionalism and catch the eye of your reader. Using full color (also known as CMYK) offset printing separates the good from the great; fine details, crisp colors and high quality are the trademarks PrintingForLess provides.
Whether you're sending out company newsletters, club newsletters, church bulletins, a non-profit newsletter or announcing a new product release, our experts can help you with your newsletter printing and mailing.

Format and Fold Options

With our three standard formats and multiple folding options, you can get your message out on up to 8 pages (panels). Create your newsletter layout using virtually any graphics program, whether a Mac or PC version, including Microsoft Word and Publisher and all Adobe applications including InDesign. Custom newsletter printing in special sizes and configurations is also available. See our Newsletter Templates page for standard design and layout templates or Call Us if you have questions about the kind of fold to use or how to set up your file, we're here to help!.

Paper Options

Paper choice is a key component of your printed newsletter project. We offer three standard papers and a large variety of custom papers on request:
  • Our premium yet economical 70# uncoated stock, with an ultra-smooth texture that's perfect for written forms or surveys
  • 80# gloss text with an excellent opaque base which shows off color and photos brilliantly
  • 80# dull/matte for a finely coated, non-gloss finish that has a high-end feel.

Newsletter Mailing Services

We can mail your newsletters directly to your customers and prospects. See our Mailing Services Guide page for details on how we can save you time and money and a lot of hassle on your direct mail newsletter project and help you find new customers with customized mailing lists. We offer a choice of bulk mail or first class mail options. Call us with any questions on your mailing needs!

Custom Newsletter and Multi-Page Printing

Need a special size, ink or paper? We can print custom newsletters in almost any configuration you need. We also offer multi-part newsletters or multiple different versions un-collated.  Request a custom printing price quote to get an exact newsletter cost.

Newsletter Design and Marketing

PFL Customer Support Team
A good-looking newsletter isn't useful in your marketing arsenal unless it is targeted, has a first-class call to action and speaks to your customers about their needs. Want to learn more? Then be sure to check out our Newsletter Design Tips on the Design Tab above or Call Us to speak to one of our helpful Technical Service Teams.

Some Newsletter Samples from our Customers

5 newsletter examples
See a bunch more Newsletter Examples.