Direct Mail Master’s Toolkit
Master Direct Mail in 5 Easy Modules
Module 1 – Strategy and List Building
Print Provides an Opportunity to Differentiate
- The CMO Council found that the average response rate for emails is 0.12%, whereas the average response rate for direct mail is 4.4%.
- According to the Mail Media Centre, while 11% of marketing emails are opened, the open rate is 91% for prospecting direct mail.
- A survey by Print in The Mix found 79% of consumers act on a brand’s direct mail piece immediately
Print is Viewed as Trustworthy
- According to a Print In the Mix survey, 56% of respondents say they found printed material to be the ‘most trustworthy’ of media channels.
- The same survey found that nearly half of the respondents said they’ve retained a direct mail piece for future reference, and 17% regularly do so.
- A study by VTT Technical Research Centre of Finland found that consumers trust advertising in print media more than any other media.
Print Helps to Connect the Online & Offline Worlds
- Printing Industries of America found that 67% of online searches are driven by offline messages, with 39% of shoppers making a purchase.
- Shoppers who receive a direct mail piece pointing them to an online site spend an average of 13% more than those who do not receive a printed piece.
- Websites supported by catalogs yield 163% more revenue than those not supported by catalogs.
We’re Committed to the Success of Your Project From Ideation to Implementation
From visualizing the first ideas of your project, all the way to the delivery, we’re committed to the success of your project. That’s why we’re trusted by some of the biggest brands you know (and independent ones you should!)
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