Our Customer Advocates

Holly Jurvakainen was born and raised on the west coast and moved to Montana in 2004, to be near her sister and the fabulous mountains. She began her career in sales and client support in 2000 as she worked for another growing .com company. In 2007, she was nominated for a franchise award for a large real estate company - Office Coordinator of the Year. She has been in customer service related fields since 1996. Holly enjoys camping, floating, and many of the other activities Montana's nature provides. During the winter months, she likes to sew and bead.

John Troy was born in Atlanta, Ga and moved to Bozeman in 1995 to attend Montana State University as a photography major. He left in 2003 to pursue a career in printing sales with Jostens Printing and Publishing in Winston Salem, NC. After four years as a flatlander, the call of the mountains was too strong to ignore any longer and he decided to return to Bozeman with his wife of ten years, Fiona, and two boys, Liam and Patrick. He and his family enjoy hiking, fishing, camping and skiing....anything outdoors! John decided to leave his very lucrative sales territory in North Carolina to be a part of a fast growing company with a unique business concept, and to give his children a chance to grow up in the Last Best Place.

Chelsie Micu was born and raised in Deer Lodge, Montana (outside of the prison). She moved to Bozeman after graduating high school in 2010 to attend MSU. After a year and a half of college, she decided it wasn't for her just yet. Chelsie worked two jobs before hearing about the wonderful company of PFL and decided to join the team. She enjoys fishing, camping, biking, playing softball and exploring the great outdoors that Montana has to offer. Random fact about Chelsie: she is the only female in recorded history that doesn't like chocolate!

Adam Shinn was born and raised in the beach town of Grand Haven, MI. In 2006, he moved to Yellowstone National Park where he spent 2 summers working and then spent winters in Steamboat Springs, CO. After his second summer in YNP, he moved to Boulder, CO where he has lived for the last 5 years and worked in sales at onlynaturalpet.com and Product Architects. While in Boulder, he helped start Outdoor Mindset, a nonprofit with the mission to unite and inspire those impacted by neurological challenges through a passion for the outdoors. Adam also enrolled at the University of Colorado where he graduated in 2011 with a degree in Communication. He always knew that he would be back to the Yellowstone area and moved to Bozeman in March of 2012. In his free time, you can find him fly fishing, backpacking, camping and taking advantage of anything else the outdoors has to offer.