• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Printing for Less

Printing for Less

Satisfaction Guarantee

At Printing for Less, we've offered high quality online printing services since 1996. Shop business cards, booklets, stickers, and more!

800-930-2423
Get A Quote
  • Products
    • Announcements
    • Banners
    • Booklets
    • Booklet Envelopes
    • Bookmarks
    • Branded Box Printing
    • Brochure Holders
    • Brochures
    • Buck Slips
    • Business Cards
    • Calendar Printing
    • Campaign Printing
    • Carbonless Forms
    • Catalogs
    • CD Covers
    • Club Cards
    • Coil Bound Booklets
    • Custom Printing
    • Digital Printing
    • Door Hangers
    • EDDM Postcards
    • Envelopes
    • File Folders
    • Flyers
    • Folded Business Cards
    • Folders
    • Forms
    • Greeting Cards
    • Hang Tags
    • Holiday Cards
    • Invitations
    • Labels
    • Large Envelopes
    • Large Format
    • Large Posters
    • Letterhead/Envelope
    • Magnets
    • Mailer Printing
    • Mailing Envelopes
    • Mailing Services
    • Memo Pads
    • Menus
    • NCR Forms
    • Newsletters
    • Note Cards
    • Notepads
    • Offering Envelopes
    • Packaging
    • Plastic Cards
    • Pocket Folders
    • Postcards
    • Posters
    • Post-it® Notes
    • Presentation Folders
    • Rack Cards
    • Recieipt Books
    • Remittance Envelopes
    • Sell Sheets
    • Signs
    • Statement Stuffers
    • Stationery
    • Stickers
    • Table Tents
    • Tickets
    • Variable Data Printing
    • Vinyl Banners
    • Yard Signs
  • Industries
    • Advertising & Design
    • Real Estate
    • Medical
    • Food & Beverage
    • Non-Profit
    • University
    • Technology
    • Enterprise
  • Services
    • Reseller Program
    • Fulfillment
    • Digital Printing
    • Mailing Services
    • Custom Solutions
    • Design Services
    • Hybrid Experience Platform
  • Resources
    • Marketing & Design Tips
    • Templates
    • Blog
    • Help & FAQs
    • Printing Terms & Glossary
    • Video Library
  • Get Samples
  • My Login
  • Contact
  • About
    • Why Printing for Less?
    • Our Team
    • Sustainable Practices

Brochure Marketing – A Vital Component for Your Business

brochure marketing samplesBrochure marketing can be a daunting task for many business owners and industrious entrepreneurs, but it doesn’t have to be. A straightforward approach, some solid design, compelling layout and messaging, and getting your brochure in front of potential customers is the goal. Marketing your business with brochures is really about hitting the right people, with the right message, at the right time.


Does Size Matter? Common Brochure Formats

One of the early steps in your brochure marketing project is to decide what size piece to use for your brochure marketing project. Key factors to consider are the amount of content you’re delivering and how you plan to deliver it. The most common sizes and uses are:

  • 8.5 x 11 brochures – ideal for flyers, fold-out pieces and standard mailers
  • 8.5 x 14 brochures – perfect for 4-panel brochure designs
  • 11 x 17 brochures – the most versatile size – provides full-size panels with half fold, or other creative folding options, great as larger mailers
  • 11 x 25.5 brochure – maximize your message with full-size panels with tri-fold or use as a fold-out product catalog

Don’t be limited by these sizes, however. Unique shapes and sizes are can be more eye-catching, and you are limited by only your imagination, time and budget. For ideas on how to make your brochure stand out, see our tips for designing brochures. Get brochure design and fold templates for the standard size brochures.

Business Cards are Good, but Brochures can be Better

Have you ever received a business card from an interesting vendor or business and wished you had more information about them at your fingertips? Many people like to have something on hand to look at, file and refer back to. And even with the preponderance of the internet for providing information, people expect that “real” companies will have quality printed sales and product materials. Don’t leave them short-handed, offer a brochure or sell sheet along with that business card to an interested prospect!

Point of View—the Customer’s, Not Yours!

While you have control over the content of the brochure, the look and overall feel of it, create the content from the view of your customer or prospect. Balance the amount of company information you promote with useful insight, product offers and services. Consider any questions you have heard from customers before and use the answers as a road map for your brochure, and organize the content accordingly.

Judging a Brochure by its Cover

Scanning a rack of brochures at a tradeshow, a hotel lobby and the brochures you receive in the mail, it’s easy to toss the ho-hum pieces based solely on their covers. Too much industry lingo? Boring. Nothing compelling? Garbage. No images to catch the eye? You guessed it—trash. Your brochure cover should both grab attention and outline why it would be worthwhile to open it up and read further.

Be sure to provide benefits of your products, and how your services will make their life easier. Running a great offer? Promote it on the cover. Opening a new store? Tell them about it, with directions to the front door. Don’t hide it, and don’t assume everyone will take the time to review the brochure past the cover. There will be an opportunity to provide more details about your products and company within the body of the brochure. Now is the time to pique their curiosity and get them to continue reading.

Speak to Your Reader

“I am talking to you right now, the reader of this article. The only significant goal I have is that you get good information, a plan, and solid ideas to make your brochure marketing project a success.” Did the tone of that sentence seem slightly different than the previous parts? It should have. It was more direct, more personal, and it was intended for YOU. Keep this in mind when creating content and copy for your brochure. When I open up your brochure, I want you to talk to ME. Hone in on the reader, not just the masses. This will help you increase response rates and levels of interest. Reading “our company can help many people be more efficient” seems bland compared to “at XYZ Company, our goal is to make sure that we personally work with you to help your company succeed on every level.”

Sell, Sell, Sell!

Be sure to promote your product and services thoroughly in your brochure. While company information, a brief history of how you got started or your greatest accomplishments are important, remember, you are ultimately trying to land a sale. Lay out the offer, the benefits, and how they can act on it.

Call to Action

You’ve worked hard to outline all the important components of your brochure – compelling design, engaging copy, the right audience. All your hard work will be wasted if you don’t tell your reader what to do after reading. Wrapping up the brochure with a distinct call to action is essential to getting a good response rate. Whether you are directing your reader to a website, impelling them to call you on the phone, asking them to redeem an offer, or driving them to your store, spell it out clearly.

A strong brochure design, printed professionally and actively marketed is a powerful tool in your business arsenal. Think of your brochure as another way to reach your customers, provide them with valuable information and benefits. As your brochure may advertise, “don’t wait, act now!”

 
More helpful brochure printing, design and marketing resources:
Brochure Printing Options
Brochure Samples and Design Ideas
Brochure Design Concepts
Brochure Fold and Layout Templates
Brochure Templates for Word
Full Color Brochure Printing and Mailing
Creative Brochure Designs
Political Campaign Brochures
The Secrets to Great Brochure Printing
How to Write a Super Brochure
RELATED MARKETING & DESIGN TIPS

Folding Options for Menus

Menu folding options explained. The paper stock and weight you use on your printed menus has an impact on the folding options you have available

Read More >


Printing Adhesives

Print adhesives are used when two print pieces need to be attached or when a single piece is connected to itself.

Read More >


Shipping and Delivery

Everything you need to know about getting your order shipped to you when you need it, including making shipment changes and tracking your order

Read More >


Using Die Cutting on Postcards

Get unique die cut postcards that will cut through the clutter in the mailbox and get your message noticed

Read More >


How to Improve Your Business

Read More >


Clear Business Cards

Get clear plastic business cards printed with numerous custom options, fast turnaround, free templates, live expert help and award winning service

Read More >


InTime: Play that Funky Master Page

Read More >


Build a Calendar in InDesign

Read More >


Sustainable by Choice, Eco-Friendly by Design

Sensible sustainable printing alternatives are used in our state of the art eco-friendly printing facility in Montana to get you the greenest printing possible

Read More >


UV Coating: High Gloss Print Coating Explained

Learn more about the pros and cons of UV coating. UV coating or UV printing can enhance shine, and durability of printed materials when used effectively.

Read More >


Bumper Stickers Printing

Bumper stickers are not just for bumpers anymore! Printing for Less offers custom bumper sticker printing available on all-weather vinyl & more!

Read More >


Grow Your Small Business with Direct Mail

Think you don’t need mail if you market digitally? Direct mail now outperforms digital marketing by a staggering 600%.

Read More >


Getting Started

Nothing in print says “elegance” like foil stamping, but what exactly is it? Foil stamping, hot stamping or hot foil stamping is the application of pigmented or metallic foil to paper using pressure and a heated die. The die presses…

Read More >


Hot Foil Stamping – Make Your Printing Pop

Foil stamping, hot stamping or hot foil stamping is the application of pigmented or metallic foil to paper using pressure and a heated die.

Read More >


Discount Offers and Promotions

Special discount offers and coupons for full color printing services

Read More >


Trade Printing 

Trade and reseller printing services and why you might want to use a trade printer for your commercial printing needs

Read More >


How to Choose the Best Paper Stock for Printing

How to choose paper for printing custom booklets, menus, and more with informative descriptions of paper types, finishes, weight, thickness, and coatings.

Read More >


Custom Bookmark Printing Samples

Custom bookmark printing samples printed with full color showing design ideas, standard book mark sizes and designs. See samples of 2×6 bookmarks and more.

Read More >


Packaging: Box Dimension Guidelines

How to determine and specify the length, width and height for a folding box for product packaging design

Read More >


4 Color Process Printing

Explanation and description of how four color process printing works and how a color separation is made.

Read More >


Graphic Design Help
Marketing & Design Tips

Guides
Jumping into the world of printing? We’ve put together these handy resources to help you get your footing.

Explore >

Templates
Templates

Templates
Pre-made templates are a great way to springboard your creativity and make sure everything is laid out exactly the way you need it. Utilize one of our printing templates and speed up the printing process even more.

Explore >

Printing for Less services the technology industry.
Blog Articles

Blog Articles
We’ve compiled a list of our best blog posts to help you dive into custom printing

Explore >

Footer

Printing for Less

info@printingforless.com
100 P F L Way, Livingston, MT 59047

800-924-2041

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube
  • Home
  • Products
  • Industries
  • Services
  • Get Samples
  • Resources
  • Guides
  • Templates
  • Blog
  • Terms & Conditions
  • Contact
  • About
  • Why Printing for Less?
  • Our Team
  • Careers
  • Login

Copyright © 1998-2023 PrintingforLess.com. All Rights Reserved.

logo
  • 866-501-7488
  • Products
  • Industries
  • Services
  • Resources
  • Get Samples
  • Get a Quote
  • About
  • Contact Us
  • My Login