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Blog

Mirror, Mirror on the Wall – Who’s got the Coolest Card of All?

Print never fails to inspire talented designs, just check out the business card Printing for Less printed for interior designers Home Decorable!

foil stamping example

 

 

 

 

 

 

 

Foil stamping is a sharp way to add some zest to your business cards, and always catches the eye of prospective clients and contacts. Home Decorable defines themselves as a “modern designer for the middle classy,” and they wanted a card that showed their design skills right off the bat.

home decorable business card

 

 

 

 

 

Instead of simply including some decorative foil outlining around the card, Home Decorable actually designed a living room scene on the business card – with the square silver foil appearing as an oversized mirror in the room. There is also a small die cut at the top of the mirror to accentuate it even more.

The use of the silver foil on this card really makes the mirror come to life, and simply can’t be ignored. This is definitely one of the most creative uses of custom effects we’ve ever seen on a business card!
Contact Printing for Less today, and find you how your next business card can rise above the rest!

Need help with your print? Talk to a live print expert today: 800-930-7978.

Christening the Crane

Take a look at the Iron Cross Fold Invitation Printing for Less printed for Associated Terminals of New Orleans, LA.

Associated Terminals is one of the largest midstream stevedoring companies on the Mississippi River, operating an entire fleet of high capacity floating cranes! So, when this company gets a brand new one of these big boys on the team, they don’t just add it to the mix – they have an actual ‘christening’ party to welcome it to their world.

associated terminals logo

 

 

 

 

 

 

 

 

For a christening this cool, Associated Terminals didn’t want the average greeting card invitation. That’s why they chose this totally unique Iron Cross Fold, including a die cut crane on the top fold to excite their invited guests. The piece turned out looking very cool, and could inspire any industry.

multi fold example

Imagine what your company could do with an eye-popping marketing piece like this card invitation! Need help with your print? Talk to a live print expert today: 800-930-7978.

Don’t Try to Edit PDFs in Adobe Illustrator

For years, editing PDFs was discouraged. There were too many things that could go wrong.  Ideally, edits are made in the original application to avoid any compatibility issues and the potential nightmare of keeping track of changes between formats.

But improvements to the PDF format (thanks to Adobe Acrobat’s ever-increasing functionality) in recent years has meant much more flexibility in editing workflow.

So which Adobe programs can you use to edit a PDF? Because other Adobe Creative Cloud programs like Adobe Illustrator can also save as the PDF file format, it’s understandable that you’d assume that “any CC program goes” when it comes to editing PDFs.

But while Adobe Illustrator is the gold standard of vector graphics programs, and while it can handle both graphics and type, it’s not a dedicated PDF editing application.

Yes, if you have a native Illustrator file and you’ve simply generated a PDF from that source file and checked “Preserve Illustrator Editing Capabilities” when saving it, you’re pretty much safe making additional edits in Illustrator.

Much of the time, though, Acrobat is the way to go.

Making PDF Edits in Adobe Acrobat

If you’re going to edit a PDF in Adobe Acrobat, launch Adobe Acrobat Pro and then open the file you need to edit.

Once the PDF document you’d like to edit is open, you can either click “Edit PDF” in the right hand pane:

Editing a PDF in Adobe Acrobat

…or use the Edit menu to choose “Edit Text and Images” from the dropdown:

editing text in a PDF in Adobe Acrobat

Now, you’ll see that bounding boxes have appeared around any sections of editable text.

bounding boxes in Adobe Acrobat

Once you select (click on or within) a bounding box, you’ll notice that the greyed-out text options are suddenly populated and active.

edit text options in Adobe Acrobat

You can highlight the text you want to change and use the font dropdown to choose a new font.

adding a new font in Adobe Acrobat

You can change the font size, the paragraph alignment, and the leading and line spacing. You can also change the color of the type by clicking the square next to the type size (which is in this case white because the text is white) and then moving the color sliders to get the new color you’ve chosen.

CMYK sliders in Adobe Acrobat

Adobe Acrobat Pro is a robust PDF editor and has numerous editing capabilities. That said, Acrobat hits a wall when it comes to editing vector and raster graphics. Acrobat alone isn’t the best choice if you want to edit images.

When your document images include vector artwork, Adobe Illustrator will be your best friend. You’re probably going to feel like you’re taking the long way around, but trust us. We’re going to give you the safest way to make spot changes and keep your document’s integrity intact.

How to Edit a PDF in Illustrator

What Adobe Acrobat can’t handle is complex graphic edits. The good news for us all is that, assuming you’re using the Adobe Creative Cloud, you’ll be able to make edits pretty seamlessly across the Adobe Cloud applications. Over the years, Acrobat has learned how to talk to Illustrator and Photoshop, and even when edits can’t be made directly in Adobe Acrobat Pro, the appropriate applications can be launched (and edits made) without ever closing your PDF file.

To get an idea of how seamless this process can be, first launch Adobe Acrobat Pro and then open a PDF that’s stored on your computer. Here, we’re opening a PDF cover spread for a coloring book. Once your document is open in Acrobat, click “Edit PDF” in the right hand panel.

edit a pdf

Now that the edit functions have been activated, click around your document to select items that you might want to edit. As you do this, start to compare the available editing options. Notice that with some elements, the editing features in the right hand editing panel remain greyed out and inactive.

greyed out editing tools in Adobe Acrobat

This is a case where, for vector graphics, Illustrator can come to your rescue.

To edit any vector graphics in your PDF with the Illustrator program, first make sure a relevant graphic has been selected (click on the graphic to select it). Then, right-click on the graphic, or control-click on a Mac, go down to “Edit Using” and choose “Adobe Illustrator” from the flyout.

( edit a PDF in Adobe Illustrator command

 

Note: you may see a warning dialog box. If you accept the risks, then go ahead and proceed. Please click “Yes.”

 

Adobe PDF warning in Adobe Illustrator

 

If Illustrator isn’t already open on your computer, it will now automatically begin to launch, and a document containing the graphic you’ve chosen to edit will open within the Illustrator interface. What has happened is that you’ve now extracted editable content from Adobe Acrobat.

You’ll probably notice that the artboard looks huge — it’s taken on the dimensions of your Adobe Acrobat file, and your editable artwork has also carried over its same positioning within the larger artboard space.

 

large artboard in Adobe Illustrator

 

The size of this artboard is extremely important. Keeping these artboard dimensions will ensure that any edits you make in Illustrator will seamlessly be written back into your Acrobat file.

Don’t change the bounding box, either, if you want your positioning to stay intact within the original PDF. (Yes, there’s a lot going on here, but as long as you take the proper steps, your artwork and files — and all your hard work — will be safe.)

You also may notice that when Acrobat launched Illustrator, it created a new file with a crazy name made up of random letters and numbers. The file that has been generated and appears in Illustrator is is called a “touch up file,” and only exists in your computer’s memory.  This means it’s not saved locally at the moment (but can be, of course, with the File → Save As command).

 

weird name generated by Adobe Illustrator

 

From within Illustrator, go ahead and make your changes to this touch up file.

We’re going to change the color of this logo background box.

 

changing color in Adobe Illustrator

 

You may notice some odd behavior when you’re making your changes. Because we’re communicating back and forth between two programs, that’s totally normal — it just takes some getting used to.

When you’re done with your vector edits and ready to head back to Acrobat, you’ll go to File → Save. Remember, you’re in the touch-up file, so you’re saving these changes right back into Acrobat, NOT onto your hard drive.

 

saving changes in Adobe Illustrator

 

Do note that if you think you might need your changes on their own for use in the future, you can also choose File → Save As and create a standalone vector file, saved on your hard drive.

 

illustrator save as screenshot

 

For our current purposes, though, simply saving will immediately export your changes back into your Acrobat document without requiring any additional steps.

Here’s a summary of the steps if you need to harness Illustrator’s vector editing power:

  1. Open your PDF file in Adobe Acrobat.
  2. Choose “Edit PDF” from the right hand panel.
  3. Select the vector artwork you’d like to change.
  4. Right- (or control-) click and edit using Adobe Illustrator.
  5. Make your changes to the graphic without changing anything else about the touch up document as launched.
  6. Save your changes.
  7. Confirm your changes in your open Acrobat document.

How to Edit PDF Text in Illustrator

If you’re going to edit text in a PDF, it’s usually best to stick with Adobe Acrobat. As we mentioned earlier, Adobe Illustrator is more dedicated to graphics (specifically, vector artwork).

That said, if you’re going to open your PDF file in Illustrator to edit the text, you can go to File → Open and select your PDF file. Then, if it’s a multi page PDF, you can choose the page range you’d like to open.

 

page range details in Adobe Illustrator

 

Once the pages are open, you can click on the text. On this particular document, you’ll see that the text isn’t editable, because it was converted to outlines in Illustrator before the PDF file was generated.  

 

editing outline text in Adobe Illustrator

 

If this is the case and you still want to edit the text, you’ll need to have the original font on your computer and retype it.

If your text is editable, though, you’ll see a line or a text box appear when the text is selected, instead of individual letter shapes.

 

edit text in adobe illustrator

 

In that case, make the text changes you need and then re-save the PDF file. Make sure it’s saving as a PDF and not an .AI file when you do this.

If you need help with getting your project ready for print, PrintingForLess can help! Learn more and place your order with Printing for Less here.

Need help with your print? Talk to a live print expert today: 800-930-7978.

An Easier Way to Stand Out from the Crowd

Check out the Accordion Fold Brochure Printing for Less printed for the Town Green of Maple Grove, Minnesota!

embossed foil stamped and die cut examples

When you’re designing print marketing materials, it’s essential to stand out from the crowd. A popular and effective way to accomplish this is through custom design work; such as embossing, foil stamping, and die cutting.

While custom work will get you a dazzling and unique project result – it does tend cost a little more…

The cool thing about the Accordion Fold Brochure Printing for Less printed for Town Green, is the cutting or “trimming” used to enhance its shape.

accordion fold die cut brochure open

accordion fold die cut brochure closed

This diagonal cut across the top of the unfolded brochure, results in a layering effect when it is folded.
The layering has a similar effect of a more complex custom die cut; but because the cut is a straight line, and not a unique shape – it can be produced at a much lower cost!

Need help with your print? Talk to a live print expert today: 800-930-7978.

 

Computers Don’t Grow on Trees… But Paper Does!

which is greener

When it comes to being ‘Green’, the electronics industry is quick to point the finger. Electronics giant Toshiba recently headed up a “National No-Print Day,” where it swiftly named the print industry as a major enemy of planet earth (placing itself as the obvious solution to paper’s evil ways.) Once again, printed materials find themselves as an easy scapegoat for the world’s environmental problems – as the “anti-tree medium.”

There’s so much wrong with this assumption, it’s hard to convey concisely. First, let’s take a quick look some facts about how the print and paper industries actually affect the earth and its forests each year:

  • Paper production uses trees – it does not destroy forests
  • The Paper industry plants more trees than they harvest every year
  • Despite billions of sheets of paper produced, the US has 12 million more acres of forest land than it did 25 years ago
  • Paper is highly recyclable, creating further economic growth through that industry – and acting as a minimal fraction of US landfill

In comparison, let’s take a quick look at how the electronics industry, and companies like Toshiba impact the earth and its limited resources:

  • Electronics now make up the fastest growing part of the US waste stream
  • More than 130,000 computers are discarded (not recycled) by Americans every single day
  • Electronics sit in landfills for generations, taking up more and more space while leaching lead, mercury, and other toxic metals and chemicals into the soil
  • In opposition to the solar energy that produces paper, electronics use a constant stream of electricity, primarily from fossil fuel, to power them each and every second they are in use

The truth is, we are all striving for the same goal: to become greener – and reduce our impact on the planet and its resources. So, let’s not be so quick to lay the blame Toshiba. While their intentions may have been good, the electronics industry is hardly in a position to point fingers about environmental impact…

 

Need help with your print? Talk to a live print expert today: 800-930-7978.

Source: National Association of Print Leadership

How to Fix White Lines in a PDF File

Have you ever seen fine white lines appear when you print out a PDF proof of a page, and are afraid that they will appear in your final product when your commercial printer prints it? In the example below, notice the fine white lines on the right side of the man on the purple background.

A white Lines 2

What Causes White Lines in a PDF File?

These are screen artifacts that are called stitching. Even though you can see them on your computer monitor, they should not be a problem when printed at high resolution on a printing press. They are caused when your artwork contains transparency. In the picture above you see that an outer glow has been applied to the image, which is a form of transparency. If you choose a method of creating a PDF file which requires transparency to be flattened these artifacts will appear because the flattening process breaks artwork into sections. This could happen if you created a PostScript file and then used Adobe Acrobat Distiller to create the PDF, or if you had chosen Acrobat 4 compatibility when you export to PDF. Both of these methods require transparency to be flattened.

How to Fix Them

You can avoid flattening transparency and artifacts if you export a PDF directly from your application and if you choose Acrobat 5 compatibility or higher in your export settings. Check with your commercial printer about the proper PDF presets to use for their production process. But, in any case, even though you see the artifacts, they should not print.

Need help with preparing your files for printing? Talk to a live print expert today: 800-930-7978.

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