The Yellowstone Valley Lodge is located in beautiful Paradise Valley, Montana, and offers up first-class lodging, meals and activities, ranging from casting flies to rising trout on blue ribbon streams, horse back riding, rafting and relaxing; they are right down the way, so to speak, from PFL’s headquarters.
To convey all of these activities through print required a break from the normal shiny, glossy printed piece, and incorporating creative elements such as unique paper and layout choices.
The paper used was 65# Neenah Sundance Cover Felt, in Natural White. This gave the piece a subtle texture, almost like the cover of an old book or well-worn leather. It fit well with Yellowstone Valley Lodge‘s mission. In addition to the paper, the creative “look” of weathered paper in the background, complete with wrinkles and imperfections, gave the closed-gate fold brochure a classic look. Coupled with the eye-catching imagery, and they have a winning brochure to promote their lodge.
Be sure to check out the entire brochure!
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