Direct Mail Marketing – An Idea Book for E-Commerce and Retail

Proven Strategies & Modern Marketing Innovation
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Simply put, with direct mail, you can:

• Build long-lasting customer relationships through personalized, thoughtful outreach. 
• Drive multi-channel engagement by linking print with digital journeys that will increase conversion rates.
• Use analytics for smarter targeting and precise ROI measurement, with trackable elements such as PURLs and QR codes.
• Stand out from the crowd by delivering surprise, value, and relevance straight to your customer’s mailbox—where 98 percent of mail gets opened.

Each strategy and example has been selected to help you overcome your customers’ digital fatigue and create meaningful connections that drive business growth.