Custom Packaging
There’s a science behind great packaging and factors like design, materials, construction, and functionality all work together in a precise formula. Now ask yourself, does your formula equate to a lasting impression? Use these guidelines to create the best packaging for your product.
The Personality Test
A good design reflects the personality and characteristics of your brand, with the potential to be in existence for a long time.
Serve and Protect
There’s no point in creating a beautiful package if it can’t protect your product. Box construction, specialized materials, and wear testing are part of a good R&D strategy. The weight, dimensions, and physical make up of your product all dictate the appropriate architecture of the package.
Don’t Be a Square
The shape of the box should first and foremost address protection, but additionally shapes and unique angles can stand out in a crowd. We aren’t saying create a mini replica of the Eiffel Tower, but subtle design differences from the standard box can immediately stand out from a sea of squares.
Shiny Objects
Color and design features play a huge part in attracting interest. A high-gloss finish or specific vibrant Pantone spot color can add that extra splash of appeal. While an embossed or foil-stamped logo tempts the sense of touch.
Childproof Locks
Functionality is incredibly important. If you’ve ever wrestled with one of those plastic vacuum sealed packages with no viable entry without a hacksaw, then you’re aware of this fact already. Aside from protection, it should be intuitive without excessive wasted space or material and the customer shouldn’t break a sweat trying to open it.
The Sky is Falling
Plan for the elements and don’t feel like you’re overthinking this. If your packaging could potentially sit out in the rain or snow then think through materials that will keep your product dry and happy. If you think there’s possibility for prolonged exposure to direct sunlight, consider a UV coating.
We’re Committed to the Success of Your Project From Ideation to Implementation
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