• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Printing for Less

Printing for Less

Satisfaction Guarantee

At Printing for Less, we've offered high quality online printing services since 1996. Shop business cards, booklets, stickers, and more!

800-930-2423
Get A Quote
  • Products
    • Announcements
    • Banners
    • Booklets
    • Booklet Envelopes
    • Bookmarks
    • Branded Box Printing
    • Brochure Holders
    • Brochures
    • Buck Slips
    • Business Cards
    • Calendar Printing
    • Campaign Printing
    • Carbonless Forms
    • Catalogs
    • CD Covers
    • Club Cards
    • Coil Bound Booklets
    • Custom Printing
    • Digital Printing
    • Door Hangers
    • EDDM Postcards
    • Envelopes
    • File Folders
    • Flyers
    • Folded Business Cards
    • Folders
    • Forms
    • Greeting Cards
    • Hang Tags
    • Holiday Cards
    • Invitations
    • Labels
    • Large Envelopes
    • Large Format
    • Large Posters
    • Letterhead/Envelope
    • Magnets
    • Mailer Printing
    • Mailing Envelopes
    • Mailing Services
    • Memo Pads
    • Menus
    • NCR Forms
    • Newsletters
    • Note Cards
    • Notepads
    • Offering Envelopes
    • Packaging
    • Plastic Cards
    • Pocket Folders
    • Postcards
    • Posters
    • Post-it® Notes
    • Presentation Folders
    • Rack Cards
    • Recieipt Books
    • Remittance Envelopes
    • Sell Sheets
    • Signs
    • Statement Stuffers
    • Stationery
    • Stickers
    • Table Tents
    • Tickets
    • Variable Data Printing
    • Vinyl Banners
    • Yard Signs
  • Industries
    • Advertising & Design
    • Real Estate
    • Medical
    • Food & Beverage
    • Non-Profit
    • University
    • Technology
    • Enterprise
  • Services
    • Reseller Program
    • Fulfillment
    • Digital Printing
    • Mailing Services
    • Custom Solutions
    • Design Services
    • Hybrid Experience Platform
  • Resources
    • Marketing & Design Tips
    • Templates
    • Blog
    • Help & FAQs
    • Printing Terms & Glossary
    • Video Library
  • Get Samples
  • My Login
  • Contact
  • About
    • Why Printing for Less?
    • Our Team
    • Sustainable Practices

Fun and Spooky Ideas for Your Halloween Marketing 

halloween marketing

Is that a lingering ghoul around the corner? No, it’s October 31st! Time to grab your witches’ broom, cut eye holes in bed sheets, and justifiably eat the family-sized bag of candies you put out for trick-or-treaters. 

While Halloween doesn’t always get the same attention as Thanksgiving and other holidays, it’s still an opportunity for businesses to celebrate alongside customers and seize the moment for some playful marketing. Below, the marketing monsters at Printing for Less explain why Halloween should be an important date in your business agenda, and how to tap into some scarily effective customer tactics.

Why You Should Be Using Halloween to Promote Business

Halloween is one of the biggest celebrations in the United States and is generally regarded as an occasion to get creative. With people and businesses hanging up decorations and putting out candy, it’s a prime time for businesses to take part in the fun and re-engage with customers. Think of Halloween (and other holidays) as like calling up an old friend you haven’t spoken to in a while to let them know that you’re thinking of them.

Tyler Diebold, an Account Executive at Printing for Less, says that Halloween definitely has the potential to boost brands’ relationships with customers. Our Quad Lead, Brooke Seidel, adds that it’s important to kickstart your campaigns early because the closer you get to Halloween, the slower it’ll be to mail anything.

It’s worth noting too, that not all companies opt to run Halloween campaigns, so the ones that do can get a competitive advantage. Any time you remind a customer they’re on your mind – even if only to say “have a great Halloween,” you’re establishing a deeper connection with them. And of course, it’s a window to offer discounts and goodies, and increase your brand awareness. 

Ways to Market During Halloween

There’s no shortage of roads to go down when it comes to Halloween marketing. The versatility of the day means brands can choose to go for a creepy aesthetic, a cozy fall message, or opt for a retro vibe. In particular, print media is a cool canvas to carry all your Halloween ideas. These are a few of our favorite freaky options:

Printed Candy

A staggering 600 million pounds of candy are sold during Halloween each year, meaning there are plenty of snacks to stamp your message on. People don’t usually expect their candy to come with words, and doing so can be a unique way to ensure hungry customers remember your business.

You could go small and simply add your logo to individual pieces of candy, or you could write out a promo code that people have to scan to access exclusive Halloween deals. Alternatively, you could add a Halloween question to candy wrappers and ask customers to contact you with their answers and be entered into a competition. 

Stickers and Window Decals

Stickers are the classic car of marketing – they’re timeless, they look cool, and they always catch people’s eye. For Halloween, businesses could go the traditional route and add their contact details to a pumpkin, zombie, spider, or bat, or you could promote a Halloween-themed event or product that you’re having. Whatever you decide to do, try to stick to the basic orange, black, and purple colors that are typically associated with Halloween to really drive home the context of your marketing.

Another powerful technique is to get window decals printed. These transparent stickers can be sent to customers and proudly shown in their windows, and are temporary so they can easily be taken down once the Halloween festivities die down. Designs that we particularly like include the moon, the boogeyman, clowns, and creepy-looking castles.

Postcards and Holiday Cards

You don’t need to reinvent the wheel come Halloween. Postcards and holiday cards are a nice surprise for customers, especially if they can include them as part of their Halloween decorations. Stick to a scene from an eerie fairytale or a more cutesy image, or you can choose a card that changes the picture as you move it up and down. On the back of the card, include details about a new line of items, an event that you’re hosting, or simply share a mysterious message that customers have to go to your website to understand.

Halloween Campaigns We Love

If you’re in need of more haunted Halloween inspiration, take a peek at these campaigns.

Heinz’s Tomato Blood

The ketchup champions leaned into their staple red color one Halloween and rebranded as Heinz Tomato Blood. The campaign also included a social media competition where people were asked to send in photos of their “blood” stained clothes. An excuse to eat ketchup and have a food fight? Perfection.

Crest’s Candy-safe Toothpaste

As good as candy tastes, it often means a sharp increase in cavities during the next trip to the dentist. That’s why Crest took preventative action for Halloween and launched a line of toothpaste promoting good dental hygiene and extra protection against sugary foods on October 31st.

Skittles’ Zombie flavors

On Halloween 2019, Skittles released five new flavors, including mummified melon and boogeyman blackberry. However, one of the flavors was a “rotten” Zombie flavor, so hungry trick-or-treaters had to choose wisely before diving into their snacks.

M&M’s interactive ghost stories

You have to tell ghost stories on Halloween, it’s the rule. M&Ms got the goosebumps started with its social media campaign featuring a weekly installment of a ghost story. Each story had two possible endings, and the brand asked customers to vote for their favorite. The outcome? People were clicking their preferred narrative direction, then hiding behind their hands eagerly awaiting the next chapter.

Fanta’s scannable spooks

Fanta has chosen to repeat its successful Halloween campaign a few times, where customers scan the packaging and unlock Halloween filters on different social media platforms. By blending physical and digital elements, Fanta draws a strong association between its products and people’s online presence (not to mention, some paranormal activity…).

Halloween is coming. A door creeks, the wind howls, and a shadow darts across the room in the corner of your eye. It’s time for your Halloween marketing plans to materialize. Get started before it’s too late – take a look at our printing phenomenons.

Primary Sidebar

RELATED ARTICLES

Why Print Marketing Is Essential Even In The Digital Age

In today’s digital age, thousands of brands compete for consumers’ attention. It’s estimated that most people see between 6,000 to 10,000 advertisements daily. Brands that want to make a lasting impact on their target audience must find ways to cut through the digital noise.  While some … Read More >

How to Use Special Printing Effects to Create a Unique Experience

While browsing a bookstore, I am like a crow with a bottle cap: I walk slowly, pecking around, until a shiny book jacket or spine catches my eye. The letters are debossed into the hardcover and filled with gold. I snatch it up, unable to help myself. That’s the one I want. People are naturally … Read More >

What is Direct Mail? And How it Can Apply to Every Stage of the Customer Lifecycle

In a world where online marketing is becoming ubiquitous and, for many consumers, overwhelming, marketers can stand out from the crowd using direct mail. But what is direct mail? And is it applicable to all stages of the marketing funnel? Direct mail is a “physical printed piece that is sent … Read More >

12 Ways to Make College Brochures Stand Out From the Pack

Direct mail is a popular marketing channel for college recruitment. Starting in the spring, more than a million high school students will be sitting down to take the SATs and PSATs, and most of these tests have a small box that the student can check to receive information on different schools. For … Read More >

You Gotta Know When to Fold’Em

Including a unique fold is a great way to increase interaction with your marketing material. Standard tri-folds are popular because they are an industry norm, but there are countless folding options to choose from. A well-conceived fold can add both dimension and interest that sets you apart from … Read More >

10 Direct Mail Marketing Mistakes to Avoid

Direct mail gets attention, but what do you with that attention? You only have about 3 seconds before your prospect, customer or lead puts the direct mail down so you better make those seconds count. Here are the top 10 mistakes we see people make with their direct mail campaigns every day. Your … Read More >

Rack up the Business with Rack Cards

Sometimes the amount of info you want to communicate falls right in between business card and brochure. The business card isn’t enough canvas, but the brochure is over-kill. Sitting snugly between these two options a handy solution—the rack card. What the heck is a rack card, you ask? Basically, … Read More >

Why Printers Prefer CMYK Versus RGB

Technology is in a constant state of flux. But although the hardware, software, and processes you use will be unique, the basic approach toward managing your color tends to remain the same year over year. It’s a common misconception that before any type of printing, all images must be converted to … Read More >

Footer

Printing for Less

info@printingforless.com
100 P F L Way, Livingston, MT 59047

800-924-2041

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube
  • Home
  • Products
  • Industries
  • Services
  • Get Samples
  • Resources
  • Guides
  • Templates
  • Blog
  • Terms & Conditions
  • Contact
  • About
  • Why Printing for Less?
  • Our Team
  • Careers
  • Login

Copyright © 1998-2023 PrintingforLess.com. All Rights Reserved.

logo
  • 866-501-7488
  • Products
  • Industries
  • Services
  • Resources
  • Get Samples
  • Get a Quote
  • About
  • Contact Us
  • My Login