Fix Color Issues with the Ink Manager

In an earlier posting, we pointed out that you can use Separation Preview in Adobe InDesign, Adobe Illustrator or Adobe Acrobat to detect problems like having multiple versions of a spot color.

So how can you fix problems like this? In Adobe InDesign and Adobe Acrobat, you can do this in the Ink Manager. In InDesign, you’ll choose Ink Manager on the panel menu of the Swatches panel or the Separations Preview panel. In Acrobat X Pro, choose Tools > Print Production > Ink Manager. In Acrobat 9 Pro, choose Advanced > Print Production > Ink Manager.

There are two primary fixes that this tool can fix. It can convert unnecessary spot colors to process, and it can alias one spot color to another.

When you view your inks in the Separation Preview dialog, if you find you have extra spot colors that you don’t want your printer to print as separate plates (which can get expensive), click in the left column beside their name. Those colors will be converted to print as process color (CMYK) inks.

 

 

 

 

 

 

 

 

 

If you have two inks which you want to print on the same spot color plate (e.g., PANTONE 187C and PANTONE 187U), you can use the dialog to alias one to the other. Select one of the inks and choose the name of the other from the Ink Alias menu.

 

 

Word of Mouth Marketing 101

Check out the video “Word of Mouth Marketing 101” from PFL. WOM expert Andy Sernovitz will teach you how to get more people talking about your business, energize your fans, and generate positive word of mouth about your brand. 

Haven’t focused on WOM before? Don’t worry – this is common sense stuff! Watch the video, and learn exactly where to start, what to do, and how to make it successful. These are they kinds of tactics you can start using right away, even if you have virtually no budget.


In this video, you’ll learn how to: 
 

  • Find the right people to talk about you (influencers and evangelists)
  • Give them something to talk about (viral content and buzz)
  • Create tools to make it easier for them to spread the word (social media and offline)
  • Participate in the conversation
  • Track and measure the results 

 

  

         

Check Out Your Color Files with Separation Preview

In the early days of digital printing (what was then sometimes called “desktop publishing”) it was difficult for a print service provider to be able to know how a file that was submitted by a customer would print as color separations.

You could see the colors on-screen, but you couldn’t easily tell if they had specified additional ink colors that would print out on extra printing plates. So we would painfully print out separations on the laser printer in the shop.

These days, if you’re using Adobe InDesign, Adobe Illustrator, or Adobe Acrobat Pro, it’s much easier. You can use a feature usually called Separation Preview. In InDesign, choose Window > Output > Separation Preview. In Illustrator, choose Window > Separations Preview. In Acrobat X Pro, choose Tools > Print Production > Output Preview and look at the Separations pane.

You’ll see the color plates of your document as they would print out. If you move your cursor over the page, you can see the color value of the current location. 

It’s particularly helpful to discover if you have more than one color specified that should be on the same color plate. In the illustration below the PANTONE 187 should be on one plate but shows up on two because the names of the plates are different.
 

 

 

 

 

 

 

 

It can save a lot of time and money to discover these problems ahead of time, before they slow things down on the printing press.

 

Your iPad is Not a Coaster

Comfort is king with Print Media as reigning royalty

As the never ending flow of new tech gadgets continues to dazzle consumers, many assume that this will be the end of print media altogether. While we already know the passion for print marketing materials remains strong – we have to recognize that a resounding enthusiasm for print periodicals also exists.

A recent article from Print in the Mix cites the 70% of US consumers who prefer reading printed magazines, even though they know they could get the same content online. But how could this be?

Consider the media experience, and it’s really no surprise. Don’t you prefer the casual ease of thumbing through pages at the breakfast table – without worrying about spilling coffee all over your device? Isn’t it refreshing to read your magazine on a sunny beach, without the words disappearing in the bright sun?

Ignore a magazine for days, and pick it up when you’re interested – no charging needed. And honestly, would you ever set a drink down on your iPad screen while you read an article? There’s no app for that! 

Any way you cut it the experience is truly different – and the people have spoken: Printed Media rules! 

Read the article

Outlining Fonts Isn’t Usually Necessary

Sometimes a person writes that they have been asked to outline fonts by a printer. Or they think that if the person they’re sending a file to doesn’t have the fonts used in a PDF document, that other fonts will be substituted.

If you create a PDF file from your document, all the Adobe Creative Suite applications (and most other applications) will embed all the fonts. Outlining in almost all cases is not necessary.

There are some good reasons not to outline fonts:

• The outlining of text will degrade the typographic quality of the text. The glyphs are turned into ordinary graphics that lack the intelligence fonts have (called hinting) to look good on different kinds of printers. Look at the word “blanket” below after it has been outlined. Outlined type will look thicker.

• Certain attributes will be lost because they are not part of the font itself. The underscore in the URL below below was lost, and the words in the bulleted list were outlined but the bullets were not.

 

 

 

 

 

 

So the best advice is: Keep type in its native format. Resist outlining if possible.

Small Business Marketing Tips

When you launch your own small business – you instantly become the CEO, Accountant, and Marketing team all in one! As you wear these many hats and begin to juggle the responsibilities of a small business owner, you might find yourself hastily making your marketing decisions. Don’t let yourself fall into this trap! Here is an article from BusinessKnowHow.com with some helpful tips about small business marketing. Remember; make the choice early on to have good marketing – it will pay off in the long run! 

Read the Article

InDesign’s Live Preflight Finds Errors & Saves Time

There are many things that can go wrong when sending a file to be printed, but many of these things are preventable. For example, you could have a text frame that is overset and doesn’t show all of the words in a story. Or you could have placed a picture that was low resolution and doesn’t print well.

InDesign CS4 and later versions come to the rescue. It includes a Live Preflight feature that finds errors and saves you time and money. It’s constantly checking your file for the criteria included in the preflight profile that is chosen. This is shown in the Preflight panel (choose Window > Output > Preflight to view it). By default, Live Preflight uses a [Basic] profile that only searches for a couple things like overset text, or missing fonts or graphics.

Steve InDesign 1

But you can customize it to find more mistakes. If possible, the best preflight profile might be one provided by your commercial printer. You can load it into the panel, and search for things that are incompatible with their workflow. But, if youre an experienced prepress person, you can customize one yourself for the problems that you frequently encounter.

If you dont have the expertise to create your own, the VIGC, the Flemish Innovation Center for Graphic Communication, provides a number of free preflight profiles on their website which work with InDesign CS4 or CS5. These are profiles that are designed for different segments of the graphic industry.

Nonprofit Catalog Design

Check out this unique catalog PFL printed for the De La Salle Blackfeet School in Browning, Montana. 

Like all nonprofit organizations, the Blackfeet School relies on community recognition and donations to help power their unique mission. With this effective catalog design, a prospective donor can see the benefits of education right in front of their eyes. The catalog even looks like student’s notebook – letting the reader feel like they’ve already stepped inside the classroom. 

 

 

 

 

 

 

 

 

 

 

If you’d like to learn about the catalogs that PFL can create for your organization, contact us today!

Open Up Your File in the Correct Application

A frequent problem for users of graphic arts applications is that you may mistakenly open up your file in the wrong application, or in the wrong version of the application. For example, you may have more than one version of Adobe InDesign on your computer. When you double-click on an InDesign file, the operating system determines which version opens the file, but that is often not the version you want to open the file in.

 

 

 

 

Another example: You’re working with PDF or EPS files. These files can be opened in more than one application. For example, you may want an Illustrator-created EPS file to open in Illustrator, and a Photoshop-created EPS file to open in Photoshop.

Rorohiko’s Soxy application provides an answer. Soxy automatically determines the type of each file you open and then directs it to the most appropriate application. You can set up the rules that Soxy follows when opening up a file by double-clicking on the Soxy application, and using its window controls.

 

In the window shown, you can see that there are three different applications which can open up a PDF file on this computer, and you can choose your preferred application, or you can set up the option to be prompted to select one. Soxy is available for both Macintosh and Windows computers. Contact Rorohiko at http://www.rorohiko.com/wordpress/downloads/lightning-brain-soxy/ for more information.

The PFL Academic Scholarship

Hey Students – PFL wants to give you a $250 Scholarship! Applying for college? Let us cover the application fees. Already a college student? We’ll get next semester’s books! Here’s how it works: 

 

 

Theme: In your life as a student, what have you done to improve the world around you, or abroad? What do you plan to do going forward to continue this effort?

Your initiative could be a personal goal in your own life, a structured program or organization you founded – or even a onetime service. Talk about the impact this has had on the world, and on you. 

Requirements: Tell your story to the world. In order to apply for the scholarship you must create a blog post detailing the above information. You must include the following information at the bottom of your post: 

    This post represents an application for the PrintingForLess.com Academic Scholarship 

Don’t have a blog? Create one! Once you’ve created the post, simply email a link to the post to sponsorship@pfl.com, and you’ve officially applied. Note: you must have at least six other unrelated live posts in order for your blog to be considered valid. Entries will be reviewed at the end of each month, and the most compelling entry will be chosen to receive the scholarship. Entries are processed in the month they are submitted, but do not carry over into next month’s entries. If you don’t receive the scholarship, you may reenter the following month.  

Okay students – get out there, tell your story, and earn some scholarship money today! 

Please contact the PFL Marketing Department with any questions. 

PFL Marketing
Sponsorship@pfl.com
800.972.7023 

Official Terms and Conditions: Scholarship applicants must be located within United States. High School applicants must provide an adult contact to be eligible to receive scholarship funds. Blogs must have at least six other live posts to be considered valid. The PFL Academic Scholarship may be disbanded or terminated at any time for any reason.