In the early 1960’s, a track and field coach out of Oregon had a ritual he lived by. At the start of every season, he could be found in the locker room, wrapping a measuring tape around the feet of every runner, jotting down measurements on a pad of paper. He believed that if he […]
Posters hang outside where they can get drenched in the rain. Business cards ride around in someone’s wallet, getting banged up and scratched. Mailers go through the wringer of the postal system before they get to your customer’s mailbox. Are your printed materials holding up? Are they tough enough to fend off mother nature and […]
It’s the holiday season – and that means notecards, coupon mailers, and holiday thank-yous are going to be flooding mailboxes. If you’re planning on mailing printed pieces, you might already be under the gun with a looming deadline. To get your printing done in time, you have to plan for proofing, production, and mailing. We’re […]
Use postcards to cut through the digital clutter this holiday season. It’s the season for giving, so give your customers something they’ll love.
When it comes to printing and color, there are many factors to consider before ever getting started. Perhaps you’ve got a piece you need printed, but have no clue about the technicalities of color and no clue where to start. First, there are two primary types of color printing: they’re called CMYK and Pantone®. Understanding […]
The old saying a picture is worth a thousand words has new evidence to back it up: the human brain processes visual information 60,000x faster than textual information. What’s this mean for a small business? Strong visuals capture attention, wedge into your customers’ memories and get your message to stick. So, what do you need […]
Like most small business owners, you’ve probably heard the term EDDM and wondered what on earth it was. EDDM, or Every Door Direct Mail, is a simple but powerful small business marketing tool that gets your message in the hands of select potential customers. EDDM is a USPS based direct mail program that lets you […]
If you’re thinking about new ways to get the word out about your business, one of the best options is direct mail. This tried and true marketing channel puts your message directly into the hands of current and potential customers and grabs their attention. If you’ve never given direct mail a chance, it can be […]