Every Door Direct Mail Program
Finally a break for Small Businesses - 70% off direct mail postage!
Reach new customers for only 14.5¢
Grow your business with direct mail at a fraction of the cost. New 14.5¢ postage with the United States Postal Service's "Every Door Direct Mail" product allows small businesses to reach every address in a postal carrier route for only 14.5¢ each - literally 70% less than prior postage costs for the same service.
We'll Make it Easy
There are several regulations and rules to the Every Door Direct Mail (EDDM) product, but don't worry - PrintingForLess.com will handle all of the paperwork and hassle for you. But, if you are thinking of doing it yourself, you can get familiar with the rules by clicking the tab below.
Key Benefits of Every Door Direct Mail (EDDM):
- 14.5¢ per piece
- No mailing list needed
- No postage permit required
- Better response with larger format postcards
- Saturate an entire city or zip code with your marketing message
Example Projects
Reach thousands of potential customers:
2500 6.25 x 9 full color postcards, $1119 total cost including mailing, just 44.8¢ each
2000 8.5 x 11 "Bunker Buster" postcards, $983 total cost including mailing, just 49¢ each
1500 11 x 17 folded sheets, $1054 total cost including mailing, just 70¢ each
Any Catalog - just 14.5¢ postage
Businesses Who Should Use EDDM
EDDM (Every Door Direct Mail) is perfect for the following types of businesses:
- Retail
- Restaurants
- Auto dealerships and services
- Business services
- Medical professionals
- Local health clinics, hospitals
- Dry cleaners
- Contractors, home services
- Attorneys
- Realtors
- Local arts and community organizers
- Political campaigners
EDDM Program Rules
Mailpiece Limitations:
- Applies to Standard mail flats only
- Mailing must be destined for the local delivery area only
- Per piece weight up to 3.3 oz
- 5,000 maximum, per mailer, per day
- Pieces must be bundled in groups of 50
- New indicia
- Existing permits
Payment Methods:
- Postage payment in full
- Cash, check or PIN debit card
- Metered postage
- No trust fund payments
- Documentation:
- New Retail mailing statement which will have CR documentation on back
- A sample mailpiece
- Facing slip or carrier route information line on each bundle of 50
Flats Specs:
- EDDM must be flat-sized
- Maximum 15" long, or 12" high, or .75" thick
- Minimums: 11.5" long, or 6.125" high, or .25" thick
USPS templates for
6.25 x 9 postcards and
8.5 x 11 postcards (or folded 11 x 17)
Sample ROI:
Bill's Tree Service has an average sale of $200. After labor and expenses he makes about $100 per sale. Bill sends out 2,500 6 x 9 postcards to the heavily treed neighborhoods in his city. Bill only needs to get 10 responses from his direct mail campaign to break-even - after that it's all gravy.