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Grow Your Business with Direct Mail

While no one likes to receive junk mail, there is a certain satisfaction when you receive an attractive direct mail offer you can actually use. It means the business owner or marketer did their homework when building a mailing list, honing their call to action and creating a well-designed mail piece that caught your attention.

When done right, direct mail can be one of the most cost-effective ways to boost sales.

Direct Mail Keys to Success

Successful direct mail campaigns are built on three key components: Postcard Mailings
  • Target Market: About 40% of the success of a direct mail campaign rests on identifying and reaching your target market. Work with a professional mailing list provider to identify your potential customers and obtain a high quality mailing list.
  • The Offer: What you offer and what you ask the recipient to do (call to action) also account for about 40% of the success of a direct mail campaign. Make your offer exciting and meaningful - it might be anything from a discount coupon to an invitation to your grand opening. See Marketing with Print.
  • Creative Design: Design your mail piece to get noticed so that it will be read. The format (postcard, letter, flyer, etc.) and design such as interesting photos, color printing and typography of the mail piece account for 20% of its success.

Choose the Right Mailing Service for Your Needs

Mailing Equipment Why spend your valuable time printing labels and stamping or metering hundreds or thousands of mail pieces? The software and equipment available to business owners through professional mailing service facilities removes the hassle and delays in getting your marketing piece out to your prospects.

Whether you need a one-stop printing and mailing company, a mailing list resource or assistance with custom data on your mail piece, look for a provider that will help maximize your investment by consulting with you on your mailing needs.

Direct Mail Response Rate and ROI

One of the benefits of direct mail marketing is that the value is easily measured using your projected response rate (number of prospects who acted on your call to action) and ROI (return on investment). Typical response rates for a direct mail campaign range from about 2.5% to 5.5%, and vary by industry. By estimating your response rate, you can determine the size of the mailing needed to achieve your desired ROI.

Let's look at a simple example:
Total number on mailing list5000
Average cost of printing and mailing 5000 5 x 7 postcards
1st Class Presorted and obtaining a mailing list		-$3100
Estimated response rate 2.5%
Number of Responses (2.5% x 5000)125
At first glance, 125 responses out of 5000 postcards seem hardly worthwhile. But, suppose those 125 responses each resulted in a sale worth $50. Look again - those 125 new customers generated an ROI of over $3000 after subtracting the cost of the direct mail campaign.
Total number on mailing list5000
Average cost of printing and mailing 5000 5 x 7 postcards 1st Class Presorted and obtaining a mailing list-$3100
Estimated Response rate2.5%
Number of responses (2.5% x 5000)125
Average gross margin on each sale$50
Total gross margin from mailing ($50 x 125)$6250
ROI - Return on Investment ($6250 - $3100)$3150

Direct Mail Marketing is Easier than You Think

Take the hassle and worries out of your next direct mail marketing campaign by consulting with our full service print shop reps to design, print and mail your pieces. Our professional knowledge and automated processes will have you sitting back reeling in new business.