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Get Your Juice On!

Juicing is healthy! Printing for Less customer Juice Ranch out of Santa Barbara, California is in the business of creating 100% organic, glass bottled, cold-pressed juice. This shop isn’t cutting any corners. They did however, cut a nice hang-tag, which displays their unique logo and original design.

This die cut piece will serve as a product tag for their fresh, organic “Greens n’ Ginger” juice. Hang tags are an excellent way to promote your brand while delivering critical information to your customer. We can incorporate various finishes and effects on hangtags that will help add to the visual and tactile appeal of your piece.

Hang tags aren’t just for bottled products! You can take your branding to the market with creative application of hang tags. Hang tags can be used for almost any item and are a subtle way to remind people about your offer. Here is a list of products you may not have thought of that can benefit from hang tags:

Gourmet Food Products
Books
Jewelry
Lamps
Furniture
Cosmetics
Antiques
Gift Tags
Plants or Flowers
Handbags/ Purses
Mugs/Pottery
Pillows/Scarves/Hats
Beer/Wine

Basically any type of retail product can benefit from the added branding that hang tags offer. We can customize hang tags to be large fold outs that function as mini-brochures. We also offer stringing to help with ease of attachment after delivery.

Need help with your print? Talk to a live print expert today: 800-930-7978.

The Strongest Thread

Attention ladies! I am thrilled to share with you this Printing for Less customer! As a mother of three girls, one of Mayan Indian decent, I am forever thinking about how blessed we are to live in a nation where we, as women, have access to so much opportunity. As you know, this is not the case world-wide. Women and children in many developing nations do not have access to education and lack the opportunity to generate income.

As citizens of the developed world, we often see these circumstances and feel powerless to help implement a change. First, the answer is not to apologize for what you have, but to leverage your opportunity so you can be a contributor in the global solution. If every woman joins in the mission to see women empowered and equipped world-wide, it will be accomplished. You may be wondering what you can do? One way you can be a legitimate part of change is to do business with solution-driven companies like 4 Love Clothing.

4 Love Clothing’s ambitious mission is to, “bridge the gap in social inequities among indigenous women by empowering them through stable employment, profit sharing, and ongoing education opportunities.” They provide gorgeous Maxi dresses, colorful tanks tops, unique skirts and other hand-made items. The vibrant colors, unique patterns, and rich textures result in a beautiful garment. We encourage you to shop on their online store. Every purchase supports the life-improvements so much needed for women and children in developing nations.

The creative business model that 4 Love Clothing has implemented not only provides gorgeous clothing, but contributes to positive change for women on a global scale. We, as women, are only as strong as our weakest thread. Together, we can build a world where women are empowered with opportunity and the confidence to seize that opportunity. Participate, and you become the strongest thread.

We are privileged to be 4 Love Clothing’s printer. We recently printed some attractive Thank You greeting cards for the company. Lindsey with 4 Love Clothing had this to say, “Thank you for your excellent attention to details and great customer service! You guys are the best around.”

Thanks Lindsey! We sincerely appreciate your business and are 100% behind 4 Love Clothing’s mission. May you have a stellar year! Need help with your print? Talk to a live print expert today: 800-930-7978.

You Gotta Know When to Fold’Em

Including a unique fold is a great way to increase interaction with your marketing material. Standard tri-folds are popular because they are an industry norm, but there are countless folding options to choose from. A well-conceived fold can add both dimension and interest that sets you apart from the everyday ho-hum. It can also make paper fly across the room; yep, paper folding is sweet!

Let’s take a look at a few great folding options:

There are countless other ways you can fold your promotional material that will engage customers with attractive, original elements.

This customer out of San Francisco, California did an excellent job of complimenting the mood and personality of their production. Designer Kevin Clarke and photographer, Pak Han, rendered a product that is both artistically appealing and informative. It is also very appealing to the touch.

The folding completes the originality of this promotional mailer. The modified-corner fold is then folded in half for distribution. This custom printed mailer will engage its recipients and is unlikely to be discarded without a thought.

Folds can be incorporated with business cards, brochures, presentation folders, flyers, newsletters, and cards. We can help you explore the many possibilities.

You gotta know when to fold’em, but more importantly, you gotta know how! The foldfactory.com is an excellent resource for you and your designer when contemplating the layout of your next piece. Our print experts are ready to assist you and can help your project be a success! Call 800-930-7978 to get started!

Presentation Folders; Open your Business to the Possibilities!

You may provide state-of-the-art products, award winning services, and customer satisfaction galore. But if you don’t package your awesome self with some pizazz, many will never notice the amazing things you bring to the marketplace. PrintingForLess.com can help! We have lots…we mean lots, of experience partnering with businesses and individuals to help their printed materials gain positive attention.

Custom printed presentation folders should be a part of your company’s print arsenal. They can house important product flyers, company brochures, samples, and correspondence. Presentation folders can be designed and printed to communicate the personality of your business.

This custom printed presentation folder for Mathnasium™ is visually appealing. It has a high gloss finish and is perfect for housing all the information parents need to make the decision to enroll their student.

The presentation folder below displays the photographer’s images, opening up to provide customers with samples and information they need to commission a job.

Let us assist you in getting creative with your custom printed pocket folder. We can do unique shapes with die cut elements, custom finishes, and foil stamping to add extra “pop”. Contact one of our print experts at 800-930-6040 to explore the presentation folder options available to you. Need help with your print? Talk to a live print expert today: 800-930-7978.

GLUE, Make a Stronger Connection with Your Customers!

Upgrade your marketing materials by increasing interaction with your promotional piece. How? Try using sticky glue to attach a plastic or paper discount card, coupon, or offer. The process, referred to as Tip-On, places tacky, easy to remove glue to your base piece, attaching the extra element. The glue is strong enough to hold the detachable part securely, but slides off easily with a slight rub of the fingers. It is clear, clean, does no damage, and leaves no residue.

This is an ideal, cost-friendly method for making a stronger connection with your potential customers. Printing for Less customer, Rivet Software, designed this piece to reach out to a specific audience. The piece was a direct mail campaign that incorporated a glued on, plastic gift card. The entire project was well executed with a top-notch design that grabs attention. The upscale offer was complimented by the clean design and tip-on gift card.

Here is the 5X7 postcard that Rivet Software printed as the base of this multiple piece direct mail project. Notice the bold coloring and direct messaging. The white space is the area that received the glued on, plastic gift card.

This is the plastic gift card that they had Printing for Less attach to the base piece. It is removable and provides an excellent “take-away” from the original direct mail piece.

Feel free to get creative and apply this glue on option to your next promotional mailing to get greater engagement. Printing for Less specializes in printing high-end quality marketing materials. We can help you with the actual mailing as well. Contact us to learn about our targeted mailing list and direct mailing services. We are dedicated to helping your business grow. Call 800-930-7978 to speak with a friendly printing expert.

Avoid the No-Go on the Logo: Logo Design Tips

So, you’re launching a new business. You have a well-articulated business plan and projections for your rate of growth. Now comes the fun part, branding your company.

The company logo; we’ve all seen the good, the bad, and the ugly. Before you can order business cards and company promotional materials, you must choose a logo that provides strong visual branding.

Here are a few pointers before you commit to a design that will be a permanent representation of your brand.

Take Your Time: The busyness of getting your business launched is going to put some major time constraints on you. Don’t rush into a logo commitment that you will regret months or even weeks later. Slow down. Avoid letting excitement about promoting your new venture rush you into the wrong choice.
Get Feedback: We all have blind spots. Show your logo options to numerous people you trust both in and outside of your industry. You don’t have to be swayed by every opinion, but extra eyes may see a failing you missed, saving you time and money in the long-run.
Try This Free ‘Font Logo Maker’: With free tools such Adobe’s “Font Logo Maker”, you can instantly generate quality logos that can be shared across all your printed and digital platforms. It only takes minutes with pre-designed templates and professional font choices already done for you. Free use forever and no credit card required.
Consider Hiring a Professional: When the budget is tight, you may be tempted to skimp on logo design. However, consider that your logo will have long-term impact on your company image. It is worth the investment. Make sure you get both black and white and full color versions in vector and other file formats.
Avoid Boring or Common Concepts: A logo should brand your company. Meaning, it should differentiate you from the market place. Ideally, it will reflect upon your company personality or compliment the product or service you offer. Generic logos litter the commercial space and do little to make you memorable. This blog about overdone logo concepts provides samples of what to avoid.
Keep it Clean and Simple: Logo’s need to be quickly recognizable. Simple lines that allow for clean reproduction in every medium are important. For example, a detailed logo that incorporates tree branches might look great in print, but when you need to embroider it, you’re in trouble.

The logo collage below should help spark your thinker! When you are ready to make your logo official, contact one of our friendly print experts who will help you get the professional printed products your business needs. We can get you started with business cards, stationery, brochures and promotional pieces.

Talk to a live print expert today

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