Printing for Less Blog: The Ultimate Online Printing Service Resource
We’ve compiled a list of our best blog posts to help you dive into custom printing.
The Ultimate Guide to Every Door Direct Mail Marketing
Get your message into the right hands using cost-effective, powerful direct mail marketing programs with our ultimate guide to Every Door Direct Mail.
Stunningly Inventive Brochure Ideas to Consider for Your Business
If you’re hoping to produce brochures that don’t look like they were born from generic brochure templates, you’re in the right place. If you want to maximize the format and stand out to your audience, we’ve got some tips. What Is a Brochure? A brochure is a small print piece, frequently folded. Most companies intend […]
Guide to Using Color and Ink in Commercial Printing
Color in Printing We want to give you a better understanding of how color works in a professional print environment so you’ll consistently achieve accurate, high quality work. There is a lot to learn about color space, color theory, and how different printing techniques can change how to use color in your print projects. What […]
Jump Start Your Direct Mail Marketing Response Rate with These Quick Tips
Have you ever designed what you thought was a stellar piece of direct mail marketing only to find the response rate to be less than optimal? Direct mail serves a lot of purposes, but ultimately, the goal is a simple one: to get a response. And if you’re not getting a big one, it’s time […]
Check Out Your Color Files with Separation Preview
Color is a big topic. And there’s a difference between on-screen color and in-print color, which is most important to remember (and troubleshoot) if you’re going to print. As graphic designers working between multiple platforms and applications, we can sometimes forget which mode we’re working in, or which colors have been applied where. The outcome? […]
12 Ways to Make College Brochures Stand Out From the Pack
Direct mail is a popular marketing channel for college recruitment. Starting in the spring, more than a million high school students will be sitting down to take the SATs and PSATs, and most of these tests have a small box that the student can check to receive information on different schools. For most campuses, that […]
Why Printers Prefer CMYK Versus RGB
Technology is in a constant state of flux. But although the hardware, software, and processes you use will be unique, the basic approach toward managing your color tends to remain the same year over year. It’s a common misconception that before any type of printing, all images must be converted to print in CMYK (the […]
20 Free and Effective Fonts to Use on Your Business Cards
What are the best business card fonts? Sadly there is no single answer, but we can look at fonts that make a business card do its job: make you memorable. There are hundreds of websites that are loaded with free business card fonts, so even though you have more choices than ever before, you can […]
5 Steps to Designing a Unique Promotional Calendar
At Printing for Less, we print and ship tons of custom calendars for our customers, and we’ve noticed that themed calendars make the biggest impact as a marketing asset. Picking themes and images for each month of the year can be a challenge, and it is a common question our designers try to answer. Here are tips […]