Don’t make the mistake of thinking email marketing is the only way to go. Print marketing still exists, and its tangible, colorful, and personal nature gives it a longer shelf life than digital advertisements. If your message is targeted, clear, interactive, and customized, print can be an effective marketing tactic in addition to email marketing. Recall the ways marketing was done before digital, and read on to figure out how you can create a print marketing campaign that successfully runs parallel to your existing plan.
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