Building relationships and increasing your word-of-mouth marketing is essential in today’s competitive environment. Authentic is the new “wow” factor. Your customers will respond when your company has a clear set of values that support a well-defined vision and mission. One of the worst things you can do in building strong customer relations is failing to identify and be who and what you are. An established company culture is important in helping employees engage customers. When a company knows who they are, it frees both employees and customers to have genuine, productive interactions. Most importantly, it frees from the pressure to be all things to all people.
Two books you may want to consider reading are Youngme Moon’s “Different”, and Andy Sernovitz’s “Word of Mouth Marketing.” Both of these house a plethora of sound advice and great insight. For a quick read that will help you identify the best habits for building extraordinary relationships with your client base, see this article from Inc.com.
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