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  • slider 10 Apr 2013        By: Ginger

Stand out, grab attention, and get that new customer! A well-executed printing campaign can yield a significant return. One of the most effective ways to gain the eye of your target audience is to create a printed piece that engages more than normal. Printed pieces implement anything from a unique fold to a scratch off to get a customer to respond to the call to action.

Creative use of elements such as QR Codes or Augmented Reality (clickable print) increase the focus time your marketing piece receives. Generally, if a customer handles your printed piece longer, they will retain your message more effectively. Combining interesting effects, like a die cut and a QR Code can increase the impact.

QR Code PrintingThis original printed card for The Cornell Lab of Ornithology combines a colorful design and an unusual shape to encourage interaction with the piece. They took it one-step farther by incorporating three unique QR Codes that provide more information to the recipient. This tactic is an excellent way to be both memorable and informative.

This card is full color, 120# Gloss Cover paper with a custom die cut and gloss aqueous coating. Our print experts are able to help you explore options to add a new dimension to your printed materials that will enhance their effectiveness. Call 800-930-6040.