I got two words for youâŠâŠâŠ.plain and simple.
No need for âfancy schmantsy or even artsy fartsy. Plain and simple are often exactly what you need to accomplish the job. Recently I had a print job catch my eye again as I walked through the press room. The job was business cards printed on a stock that resembled chip board and was complimented with two simple pieces of clip art. Those cards drew me towards them like a gold prospector honing in on a shiny rock. Not a common occurrence during my 37 year trek through a labyrinth of ink and paper.
I think of how easy it is to search for a photo on Google or go online to a âphoto supermarketâ and get the artwork you need for your printed piece; it is amazing how far the printing industry has come. Everybodyâs doing it! Thatâs what I see when I look at the sea of printed pieces on our shop floor today. Trends like âdrop shadowsâ or âgradientsâ certainly help mark the milestones. Real life photos, as if lifted off the pages of National Geographic, now adorn business cards for Gazelle Plumbing.
What sets this business card apart from the others is its simplicity. The artwork in the upper right and bottom left corner are green fern leafs. There is a small âclip artâ owl, slightly above the words, “Wildlife Safaris”. Two months from now, Iâll still remember the name and Iâll remember the location. I wonât be distracted by anything, and when Iâm looking for the card in my wallet to pass along, Iâll know exactly which one it is, even at a fast glance.
Why?
Itâs plain, itâs simple and it looks nothing like all the others. Next time youâre on a safari and you see the zebras all zig, see if you can spot the one that zags.
Need help with your print? Talk to a live print expert today:Â 800-930-7978.