Your business card says a lot more about your brand than just its name. With the right card, you have an opportunity to build brand awareness, show off your creativity, and create a lasting impression with prospects – and that’s even before you give them your pitch.
From modern business cards with streamlined designs to a QR code business card with a twist, look at your card as a chance to make a big splash in a small way.
Need a boost of creative inspiration? Here are 15 sleek business card designs that promise to make an impact.
1. Think outside the rectangle
There are no hard and fast rules about the shape of your business card, and modern printing techniques mean it’s easier than ever before to go the untraditional route with your card’s design. Embrace a unique shape as an effective way to turn a simple business card into visual content for your brand.
2. Turn up the “wow” factor with foil
Foil adds a touch of the unexpected to even the most basic of contemporary business cards. It’s available in a variety of stocks and finishes, so you can easily work it into your existing color scheme.
Use it to add metallic detailing or high-tech effects for an eye-catching, futuristic look. For ultimate effectiveness, be sure there’s a high contrast between your card’s background color and the foil stamping color or effect that you choose.
3. Make it multi-dimensional
A successful modern business card is one that sticks in your prospects’ mind, and the best way to do that is to show them something they haven’t seen before. Multidimensional business cards – also called tactile business cards – make a strong impression in the simplest of ways, and they also give you more space to get information across.
4. Keep it clear
Transparent business cards are gaining popularity due to their unique design and inherent visual allure. Instead of paper, clear business cards are made of durable plastic, meaning they last longer and are less susceptible to damage. They’re also easily combinable with other printing methods for a truly original finished product.
5. Retro rewind
While it may seem a little counterintuitive to incorporate vintage aspects into your modern card, when you use contemporary printing methods with retro designs you end up with fun and futuristic looks that serve as standalone statements. Etching, foil, and tactile detailing all work great with retro fonts and images since they’re understated enough to let your vintage aesthetic shine while also lending a touch of boldness to your finished card.
6. Go for the gold
Gold is a subset of foil design, but worthy of a callout in its own right. A touch of gold – in the font, around the border, as part of your logo, etc. – instantly adds a luxurious element to even the most basic of business cards. Juxtapose it with color for a whimsical look or against black for a futuristic feel. You’ll instantly convey an association of top quality for both your card and your brand.
7. Minimize your message
Let an eye-catching design stand on its own by editing down your wording and displaying only the bare minimum someone needs to learn more about you. In addition to the inherent intrigue of a minimalized message, it shows your prospective clients that you know how to keep things simple and effective.
8. Think two-sided
Instead of viewing the two sides of your business card as standalone spaces, carry through your design for a cohesive message. You’ll encourage recipients to turn the card over, and create a balance that’s inherently pleasing to look at.
9. Highlight something unique
The best modern business card designs say not just who you are but what you have to offer. Sometimes that message can be subtle, but other times it doesn’t hurt to just get right to the point. Think of something that separates you from the competition and use your card as a way to spread the word.
10. Make a connection they can’t forget
Create one-of-a-kind business cards with a design that instantly says what your specialty is. By playing around with your card’s shape or image you can come up with a finished product with a message that’s as obvious from across the room as it is from an up-close examination.
11. Add a touch of tech with a QR code
A QR code provides prospects with a direct path to your website – all they have to do is scan it on their phones. Have your QR code go to your portfolio, a landing page where potential clients can sign up for a demo, a video of you showing your skills in action, or anywhere else that helps you build brand authority and generate more leads.
12. Give your card a bigger purpose
Encourage people to keep your card on hand by giving it a purpose that goes beyond brand awareness and contact info. With the right shape and material, your card can do double duty, just like these cards that also serve as drink coasters.
13. Embrace eco-friendly design
Save money and the planet by using recycled paper and vegetable-based inks for your modern business cards. Showing that you care about the environment is a great way to build a positive rapport with prospects and spread a quick message about your brand’s values.
14. Splash on the watercolors
A little bit of color can go a long way. Watercolor designs bring in a pop of something different, and let you play around with various shades without overwhelming the space. If you’re feeling extra creative, order plain white cards and add individual watercolor designs to them yourself.
15. Make it stick
Stay top of mind – and on the front of the fridge – by opting for a magnetic business card. You’ll have a little bit less space to work with since you can only print on one side, but you’ll still have a range of options to work with in term of shape and color.
Design your business card today! Get in touch to speak to a print consultant and get a custom business card that you can’t wait to show off. Ready to place your order? Head to the PFL order form and tell us what you need.
Need help with your print? Talk to a live print expert today: 800-930-7978.
Tags: business cards