Andrew S. Field, President and CEO

Andrew Field launched PrintingForLess.com in 1996, and has since led a revolution in the commercial printing industry, tapping the power of the Internet to build one of the country's fastest-growing companies.

Andrew's affinity for the printing business began when he learned to run a press in high school and got a job at a local print shop in his home town of San Mateo, California. From there he worked for print shops in Minneapolis and Los Angeles, until switching careers to sales and business management when he moved to Montana in 1989.

He started a successful local automotive service business, then secured a regional distributorship for Wynn Oil Company, a worldwide manufacturer of specialty chemicals. The distributorship won Wynn Oil's coveted award for #1 in U.S. market penetration five out of six years from 1994 to1999. After founding PFL in 1996, Andrew turned over operations of American Automotive Supply to his wife, Victoria, in 2001 so he could devote his efforts to growing his third startup company.

Andrew was named Montana's Entrepreneur of the Year in 2004 for his contributions to the local economy. He was recognized by Winning Workplaces and Fortune Small Business as a winner of the 2005 Best Bosses Award for innovative approaches that have created a high-performance workplace. Through his leadership of the company's operations and progressive business practices, he has built a dynamic culture that both empowers and inspires his employees for success.

Andrew's leadership and maverick tendencies first showed in college (Washington University in St. Louis) where he organized a strike to protest the unhealthy dorm food. A competitive swimmer as a youth, he now dabbles in skiing and fly fishing, and enjoys floating the Yellowstone River. Andrew's devotion to his border collie, Jessie, was the inspiration for PFL's dog-friendly environment. What inspires him is the fine people he works with and the opportunity his company has created for them to live their dreams in Montana.
Andrew's top 7 book picks.
Philip Naro, Vice President, Business Development

Philip Naro is a solutions-oriented executive who brings over 20 years of technology sales and marketing management and business development experience to PrintingForLess.com. Prior to joining PFL, Philip was Vice President of Sales for the Advanced Wireless Services Division at Brightpoint, Inc. While at Brightpoint, Philip developed sales channels to market wireless products and services into small-medium and enterprise business markets.

Prior to Brightpoint, Philip spent 10 years at Ingram Micro as Vice President, General Manager where he provided leadership for a variety of strategic business units. During his tenure, Philip consistently increased sales and profitability by leveraging his team development and key customer relationship skills for the company. Ingram Micro grew from $1B in revenues to over $33B in worldwide sales during his tenure with the company.

Philip spent 10 years in the personal computer industry prior to joining Ingram Micro where he held a variety of senior management positions to develop strategy, identify new customers and drive revenues. He was instrumental in helping NEECO, a Boston-based computer reseller, grow from a small regional company into a large, publicly-held national computer reseller with revenues in excess of $500M.

Philip graduated from Stonehill College in North Easton, MA with a degree in finance and economics. He enjoys spending time with his wife and sons and enjoys fly fishing, tennis, music, skiing and the great outdoors.
Stephen Schultz, Vice President of Technical Service

With more than 10 years of leadership experience in printing technology and e-commerce, Stephen injects a high-octane boost into PFL's technical sales and service engine to enable it to fire on all cylinders. Stephen draws on his track record in people development and the vision to translate new ideas into executable road maps to drive high performance.

Previously, he delivered double-digit revenue growth and managed sales, marketing, finance, operations and development at Xerox, in his roles of Director of eCommerce, Worldwide Product Marketing Manager and eMarketing Manager. His entrepreneurial accomplishments include the co-founding of Xerox FreeColorPrinters.com and creating Xerox's primary ecommerce business, Xerox Direct. Stephen's diverse background also includes rounds at Intel, Tektronix, L.L. Bean, U.S. Department of Commerce, and Portland State University as an adjunct professor in business strategy.

Stephen grew up in rural New Mexico and has traveled extensively around the U.S. and the world. He holds a bachelor's in marketing from University of Oregon, including studies overseas at Aoyama Gakuin University in Tokyo, and a master's of science degree in management from Purdue University.

Stephen moved to Montana in search of new challenges and a more relaxed lifestyle. He enjoys spending his free time in the outdoors and sharing his love of sports with his wife, Rachael, and their two children, Marika and Ronan.
Boyd Badten, Director of Technical Service Production

One of the original PrintingForLess.com pioneers, Boyd Badten is the resident technical guru and a critical player in keeping the company's operations humming. Boyd co-manages the company's technical services department and provides technical training for new reps, while also managing various new company initiatives. He is a key architect of the company's IT infrastructure, as well as various internal technical, customer service and quality assurance processes. Boyd is a self-taught Web developer and has experience building successful commercial Web sites, including his contributions to the PrintingForLess.com website.

Boyd entered the printing world in 1986. He has had his hands in most areas of printing production, including press, pre-press and production management, primarily for an in-house print shop at an international non-profit organization based in Montana. In 1996, Boyd helped found Express Color Printing, the initial company that launched PrintingForLess.com in 1999. Prior to his entrée into the printing industry, Boyd was a manager for UPS in Seattle.

As a lover of lifelong learning, Boyd has given new meaning to the idea of being on the "six-year plan" in college. He studied chemistry, math and physics at the University of Washington in Seattle for six years, but chose not to earn a degree; knowledge and intellectual stimulation for the fun of it was reward enough.

Boyd is an opera fan whose passion for music is rivaled only by his dedication to his spiritual pursuits, including specialized yoga and meditation. In his spare time, Boyd also enjoys fishing, backpacking and other outdoor activities with his wife and two children.
Michael McNicholas, Webmaster and Director of Information Services

Michael McNicholas brings more than 25 years of experience in the printing industry to his management role at PrintingForLess.com. Born and raised in the greater Los Angeles area, he ran his first printing press while moonlighting at a print shop at the age of 15. He has since worked in all areas of printing production, including prepress, press operation, bindery, purchasing and production management.

Michael helped found PrintingForLess.com and was its first four-color pressman when the company started as Express Color Printing in 1996. The company, in fact, was initially Michael's brain child. While fishing one day, Michael asked former co-worker and successful entrepreneur Andrew Field, "Hey, why don't you start a printing company?" Michael himself has entrepreneurial success under his belt, having utilized his technical know-how to build a Web site development company. He created the PrintingForLess.com Web site in 1999 and continues to help grow and manage the site and the company's information services team.

Michael has played a key role in architecting, programming and managing the company's world-class internal and external systems. He is responsible for Web site design and managing database development, as well as process development and implementation. He also contributes to the integration of the company's IT infrastructure while serving as a company photographer and general technical resource.

A science buff from an early age, Michael attended the University of California at Santa Barbara, where he majored in psychology. He has lived in the Livingston, Montana, area since 1987, where he also married his wife, Theresa. Michael enjoys fly fishing, hiking, backpacking and hunting. Along with his son John, Michael is an avid science fiction fan. He also makes time to indulge his passion for music, ballroom dancing, movies and entertaining friends at his much-envied deluxe home theater.
Mike Pincon, Director of PFL-Net

Mike's printing industry experience spans 22 years, serving roles in operation management and project management for popular publishing and trade organizations such as Reader's Digest, Reed Business Information and Tukaiz Enterprises before joining PrintingForLess.com in 2001. Mike's prime responsibility entails management of PFL's Print Distribution network, securing, certifying and managing partner relationships and overseeing workflow through the network. In addition, he also manages the company's Technical Service Assistance team.

He studied Graphic Arts at Triton Community College in River Grove, Illinois earning an Associates degree in Applied Science. In addition, he studied Computer Science at Devry in Addison, Illinois.

Mike was born in New Orleans, Louisiana and raised in Chicago, Illinois. The search for a different pace of life and the passion for the outdoors led him West, eventually finding his home in Livingston, Montana in 2001. In his spare time Mike enjoys spending time with his family, hiking, fishing, hunting and riding off road motorcycles.
Danton Rice, Vice President of Corporate Affairs
Dan Rice has perhaps the most diverse background and job role of any member of the PrintingForLess.com management team. Since joining the company in January 2003, Dan has taken on the roles of Legal Counsel, Information Technology Manager, Accounting Manager, Facilities Manager, Community Relations Lead and the project lead for the location, financing, design and construction of our 46,500 square foot facility.

Drawing on his background in recruiting and human resources, Dan also works extensively with the Human Resources team to ensure a continuous flow of high quality applicants and employees. He gained his experience running the day to day operations of a multi-state staffing company and has personally interviewed over 10,000 applicants in his career.

Dan has over 20 years of experience in legal, political, financial, and operational management of organizations of varying sizes. Prior to joining PFL, he served as a Vice-President and CFO of a multi-state staffing company which grew from $2 million to $25 million in annual revenues. During this position he negotiated and completed the sale of the company to a NYSE traded company. Previously, Dan worked as a practicing attorney, stock broker and served as Legal Counsel to the Kansas Secretary of State. He holds a JD from Washburn University and a BA from Wichita State University.

When not wearing one of his many "hats" at PFL, Dan spends time with his wife and two German Shepherds enjoying hiking, snowshoeing, skiing and playing in the creeks near his home.
William J. Schell, Director of Strategy Execution

Bill Schell launched his engineering career as a Bozeman-based consultant to small manufacturers and has now come full circle in lending his expertise and talent to Montana-based manufacturers. Bill left Bozeman in 1999 to join the strategic operations team at American Express. In his six years with the company, he held positions of increasing responsibility with the travelers cheques, brokerage and corporate card divisions, gaining global experience in process reengineering, strategy development, project management and developing and managing high performing teams. In 2005, Bill left American Express to serve as vice president of operations engineering at Wells Fargo Bank where his team led the development of business process architecture and strategy for the customer service, sales, and operations groups.

As a Six Sigma “Master Black Belt” and registered professional engineer, Bill brings depth of experience in process improvement and project execution to PFL, including business process outsourcing (to domestic and international partners), supply chain management, systems development and change implementation. Bill holds both a Bachelor of Science and Master of Science degree in Industrial and Management Engineering from Montana State University and has completed course work toward a PhD in Engineering Management from the University of Alabama - Huntsville. He is currently working on his dissertation researching leadership development. He has presented at conferences and published papers on topics ranging from the productivity of knowledge workers to international project management to transformational leadership.

Bill returned to Bozeman and joined PrintingForLess.com in the Spring of 2007. An avid traveler, he has spent time throughout the US as well as South America, Europe, Asia and Australia. He enjoys spending time outdoors with his family, being wrapped around the fingers of his two young daughters, and staying active as a triathlete, SCUBA diver, skier, and cyclist.
Marne Reed, Director of Human Resources

Marne Reed has personally recruited more employees during her HR career to date than many of us will work with over a lifetime. Her role of leading the search for the right people and securing the right benefits to keep them happy is mission critical to the continuing growth of PrintingForLess.com.

Since joining the company in April 2002, Marne has been at the helm of PrintingForLess.com's successful initiatives to provide high-value benefits without breaking a small-business budget. The birth of her son, Nicholas, and lack of local childcare options helped prompt the push for the state of Montana's only company-owned, licensed childcare facility in 2003 to meet the needs of the company's current and future working parents.

Marne has worked heavily with PrintingForLess.com's management team to translate its key people strategy into an effective hiring process and implementing a metrics-based performance evaluation system. Her background in human resources and recruiting has been invaluable in finding top talent from around the country to enable the company to keep up with its steady growth spurt. She gained experience in the field from 1997-2002 working for and winning awards at AppleOne Employment and handling rapid growth needs at a corporate HR department in Boulder, Colorado.

Marne attended college in Oklahoma and Albuquerque before landing her first job as a personal loan officer and team leader at Norwest Bank in 1996. As committed as she is to her work, she's an even more devoted family-lover who lives for spending time with her husband, son and two step sons both in Montana outdoor adventures and more home-bound pursuits such as cooking and landscaping. You can also find her relaxing with a good book in those rare moments to herself.
Wyeth Windham, Production Manager

Wyeth Windham is someone who is never at a loss for words or the wherewithal to get a job done. After starting in the Technical Service department in November 2003, Wyeth quickly wound his way up into production management. As a member of the production coordination team, he developed and documented more efficient processes for pre-press output and plate production. As co-manager of PrintingForLess.com's production facility since 2004, Wyeth has been instrumental in coordinating process development efforts to ramp up the plant's throughput and staff productivity to record levels.

Born and raised in Bozeman, Montana, Wyeth earned his degree in business marketing and Spanish literature and language from Montana State University in 2003. His degree pursuit included a school year studying in Spain along with his wife, Diana. Wyeth has been actively involved with the Boys & Girls Club of southwest Montana since 1996 and has served on its Board of Directors as the Chairman of Resource Development.

Wyeth enjoys cooking, a good movie, being out in Montana and sharing his time with friends and family over great food and good wine. The newest development in his life is his new baby girl, Athalia, born in June 2005. He is grateful to have both a career and home life that drive his passion and challenge him to grow every day.
Krystal Cipriani, Production Manager

Krystal Cipriani has always been comfortable taking risks, a quality that has helped transform PrintingForLess.com. She joined the growing company in March 2001 as a digital pre-press technician and was a key player in developing and testing its novel technical service representative position and team process, something that had never been attempted in the industry. She jumped head-first into leadership roles as the department's first team lead and later as floor supervisor, before taking on her biggest challenge as Bindery Manager in 2004.

As a member of the Production Management Team, Krystal has pushed the envelope on productivity and quality in the local bindery operations by leading process and plant workflow improvements, training program development, performance measurement enhancements and team system architecture. In 2007, Krystal won the coveted Bindery, Finishing and Distribution Operations Manager of the Year Award for her strong performance record and demonstrated leadership. The National Association of Printing Leadership (NAPL) names an award winner each year for this top industry honor.

A native of Hereford, Texas, Krystal earned a bachelor's degree in design communications from Texas Tech University in 1994. Her love for mountain biking and other outdoor sports brought her to Colorado, where she worked as a graphic designer for local retail and media outlets and launched her own entrepreneurial efforts.

Since becoming a mother to son Jakob in 2004, Krystal has backed off of her more risky hobbies of rock and ice climbing, mountaineering and backcountry snowboarding. She now spends family time rafting on the Yellowstone river and enjoying local music festivals, while keeping her creative muscles active with occasional graphic design projects.
Advisory Board
W. David Bayless
Dave was a founder, principal, and EVP of Hoak Capital Corporation, a Dallas and New York-based private equity firm, where he specialized in industry consolidations and leveraged build-ups. Prior to that, he was involved with the leveraged buyout and venture capital activities of Citicorp in Dallas and Continental Bank in Chicago. Dave holds a MM from the Kellogg Graduate School of Management at Northwestern University and a BS in Economics with highest honors from Montana State University. Dave has fourteen years' of experience in the management of complex transactions. He knows the venture development process from the perspective of investor, lender, board member, and entrepreneur. During the last three years, Dave contributed to the launch or reorganization of a number of early stage businesses including Right Now Technologies, Inc. (a Web-based customer self-help software and services business) and Off the Beaten Path, LLC (a specialty travel company). In his spare time, Dave moderates a new e-mail list dedicated to issues of interest to Montana-based entrepreneurs. His personal web page is http://www.wdbayless.com.
Steve Barrett
Steve has co-founded two businesses -- Video Lottery (recently
acquired by Anchor gaming [NASDAQ:SLOT]) and Freemail (acquired by Wam!Net).
He has a strong background in growing entrepreneurial businesses and taking
them public. Concurrently, as an attorney, Steve practices law with Kirwan
and Barrett with an emphasis on commercial litigation. His unique
background of commercial business experience from his days with Honeywell,
Inc. and his executive management abilities are well suited for the growing
internet economy and businesses like PrintingForLess.com.
Gerald McConnell
Gerry is an accomplished business executive with extensive financial, operations, sales, marketing and business development expertise with Fortune 500 companies, including General Electric, industry-leading AM International, Inc. and AB Dick Company. He offers extensive experience in repositioning businesses including domestic and international mergers, acquisitions and divestitures. Gerry has held full corporate P&L responsibility for the last 15 years.
Gerry brings to PrintingForLess.com his dynamic corporate leadership, offering a broad base of management expertise gained within rapid growth and turnaround environments, with demonstrated skills in global business expansions, consolidations, strategic planning and corporate restructuring. He understands strategies that produce sustainable revenue with a proven record of success in identifying and capitalizing on profitable growth opportunities.
Rich Semenik
Rich is Dean of the College of Business at Montana State University. He is also founder and Executive Director of the College's Center for Entrepreneurship for the New West. Before coming to Montana State, Rich was head of the Marketing Department at the Eccles School of Business at the University of Utah. Rich's expertise is in the areas of marketing strategy, advertising and branding. Rich has delivered speeches and seminars on these topics across the United States and in Ireland, Italy, the Netherlands, Finland, Mexico, Germany, France, Belgium and Scotland. Rich has published more than 50 articles and books on advertising and branding strategy. The most recent book, Advertising and Integrated Brand Promotion, 3rd Edition, is the leading text in the area used in over 500 colleges and universities in the U.S., Canada and Europe. Rich received his undergraduate degree from the University of Michigan, an M.B.A from Michigan State University, and his Ph.D. from the Ohio State University.
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