Every conference and seminar I’ve attended in the last 2 years has had one or more sessions on how businesses should be using new media like Facebook, Twitter, blogs, et al, collectively called “SocNet” or Social Networking. PFL’s customers take a variety of approaches, from aggressive use of SocNet, to ignoring it completely. It has felt like SocNet is more consumer-oriented, and since PrintingForLess serves organizations, rather than consumers, perhaps SocNet is not terribly important for us.

On the other hand, our modest efforts, primarily this blog and some Twittering, have sparked some good responses and engagement from our customer base, in the form of blog comments and re-tweets.

One of the things we’ve had fun with is tweets featuring links to our customers’ print projects. We post a hook or riddle, then link to a funny/interesting/beautiful image or piece. Instead of making it about us, we’re making it about you.

Check it out: http://twitter.com/pflcom

If you want to find out a bit more on business use of SocNet, here is a brief “11 Commandments” courtesy of @johnfoleyjr.