While we print and mail a ton of postcards for our customers, we typically don’t get to see the results our customers generate from their marketing efforts. So it was especially good to hear back from one of our local print customers – The Community Closet – about a campaign they recently ran.
 But first, a [...]

 
New York City is replete with PFL customers. One of them, Affinity Commercial, leases commercial space in the city. (Need some space? Contact them at: (AC@AffinityCommercial.com)
They recently got a makeover of the 4×6 postcards they use as mini-brochures for marketing to potential clients. They added a compelling graphic, spiced the piece up with some color on both sides, and [...]

I am of the opinion that when it comes to highlighting what your company does and why someone should work with you, video often speaks louder than words. Here at PFL, we use multimedia in many different ways, but our favorite thing to do is showcase our remarkable small business customers by giving them a [...]

Nobody needs a drill. What they need is a hole. The drill is merely the means to the end.
In our business, nobody needs brochures or postcards. What they need is to grow their business by communicating more effectively with their customers and prospects.
Nobody needs what you sell. What they need is what your product or [...]

These days everyone is looking for a way to make their marketing pieces stand out from the crowd. Adding custom elements to your next printed piece can give you the “wow factor” that will help to get your customers attention and distinguish you from your competitors. In my first few posts I’ll cover some of [...]

Given recent developments, I would remiss if I didn’t lay down my thoughts on the current state of the economy. There is enough blame to go around, no matter where you fall within the political spectrum. The very real credit market connection between Wall Street and Main Street will affect Small to Medium Enterprises (SMEs). [...]