I got two words for you……….plain and simple. No need for “fancy schmantsy or even artsy fartsy. Plain and simple are often exactly what you need to accomplish the job. Recently I had a print job catch my eye again as I walked through the press room. The job was business cards printed on a [...]

Zip Self Storage in Ridgecrest, CA asked us to help them put together a postcard. The subject was everyone’s Spring favorite: getting organized. They faxed us an idea for a single-sided postcard. We thought that they would get a better response by printing on both sides of the postcard, so we found an eye-catching image [...]

A lot has been said about being good to the earth and going green, especially in the last week. It’s nice, however, to work for a company that actually puts its money where its mouth is.  I’ve posted on PFL’s green practices in the past and linked to a page on our website explaining what [...]

In today’s economy it’s all about getting more out of what you’ve got. Finding ways to stretch your hard earned dollars and making the business assets you already have work more efficiently is a key to ongoing success no matter what economy we’re in. The people at SPRANQ think they have an answer. It’s Ecofont. [...]

Jackson’s comment from an earlier post brings up a good point. Who should you believe when it comes to all this chain-of-custody certification stuff? One thing that should be made clear is that, in my opinion, no responsible printer can claim to be totally green. The amount of power, water, and solvents needed just to [...]

You have a great-looking design. You have a call to action that is sure to draw them in. You have a well vetted mailing list. But you are concerned about the environment and want to do what you can to lessen your impact. What is a well-meaning business owner with a killer marketing concept to [...]

The movement to go green in as many ways as possible is not a new notion. We recycle just about everything these days and for good reason. More often than not people find it odd not to be able to simply take their cans, plastic and paper to the curb anymore and have it magically [...]