Print Soup » direct mail http://www.printingforless.com/blog Printing, Montana and Business Fri, 10 Feb 2012 17:25:49 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Does “Snail Mail” Still Work in an Online World? http://www.printingforless.com/blog/business/does-snail-mail-still-work-in-an-online-world?utm_source=rss&utm_medium=rss&utm_campaign=does-snail-mail-still-work-in-an-online-world http://www.printingforless.com/blog/business/does-snail-mail-still-work-in-an-online-world#comments Mon, 18 Jan 2010 01:59:28 +0000 Andrew Field http://www.printingforless.com/blog/?p=289 The Wall Street Journal has an excellent article on direct mail marketing (DMM). It turns out that dropping the DMM portion of a company’s marketing campaign can trash inbound leads and customer activity. A better idea is to add opt-in email and web presence to your DMM activity, for a truly integrated marketing communications effort.

Read more: http://tinyurl.com/WSJonSnailMail

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