Tag Archives: customers

Turning Love Letters into Love Videos

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I am of the opinion that when it comes to highlighting what your company does and why someone should work with you, video often speaks louder than words. Here at PFL, we use multimedia in many different ways, but our favorite thing to do is showcase our remarkable small business customers by giving them a voice.

Have happy customers? I suggest working with them to create unique video accounts of how your business has helped them be more successful. You’ll deepen your relationship with your customers and give them a way to promote their own businesses. Hint: The more off-the-wall and creative the better!

Need some inspiration? Here is a video of PFL customer Jason White from Mattress Safe showing off his dance moves:

PFL customer Jason White

PrintingForLess.com’s Newest Puppy

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One of the best things about working at PFL is that we can bring our dogs to work.  After loving everyone else’s dogs for almost three years, I finally convinced my husband to replace our dear departed Corgi, Sadie, with a new pup.

Allie started coming to work with me at 8 weeks old. She was a bit tentative at first, huddling under my chair, but now at 16 weeks she rules the Marketing room.  She gets a steady stream of visitors, both human and dog, who want to take a stress break and play with her.  She is starting to get a bit rambunctious so if anyone has any good tips on teaching “Come” and “No Bark” I would appreciate it. I wouldn’t want her to get banned for being a little trouble maker.

Our dog-friendly policy helps make PFL a great place to work.  If you work for a dog-friendly company let’s hear from you. If not, why not try to implement it. We would be happy to send you our dog rules and policy!

Here is a list of the dogs that roam PFL on a daily basis:

Allie   - Welsh Pembroke Corgi
Bear    - Labrador Retriever/Weimaraner
Bodie  – Malamute
Daisy   – Labrador Retriever
Jax       – Boston Terrier
Jessie  – Border Collie
Louey  - Boston Terrier
Lulu     - Dachshund
Resi      - Deutsch Drahthaar
Shelby – Springer Spaniel

Business and Social Media

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Every conference and seminar I’ve attended in the last 2 years has had one or more sessions on how businesses should be using new media like Facebook, Twitter, blogs, et al, collectively called “SocNet” or Social Networking. PFL’s customers take a variety of approaches, from aggressive use of SocNet, to ignoring it completely. It has felt like SocNet is more consumer-oriented, and since PrintingForLess serves organizations, rather than consumers, perhaps SocNet is not terribly important for us.

On the other hand, our modest efforts, primarily this blog and some Twittering, have sparked some good responses and engagement from our customer base, in the form of blog comments and re-tweets.

One of the things we’ve had fun with is tweets featuring links to our customers’ print projects. We post a hook or riddle, then link to a funny/interesting/beautiful image or piece. Instead of making it about us, we’re making it about you.

Check it out: http://twitter.com/pflcom

If you want to find out a bit more on business use of SocNet, here is a brief “11 Commandments” courtesy of @johnfoleyjr.