As you may recall, I recently did several posts on the subject of custom printing techniques. In those posts I listed several common printing effects that you can use to add something special to your marketing materials.
Recently, PrintingForLess.com unveiled their new Special Printing Effects piece, which provides an excellent example of all of the techniques I discussed earlier. This piece is beautifully designed and includes everything from die cutting to foil stamping. My personal favorite is the sculpted embossed butterfly which provides a wonderful example of a highly detailed embossing technique.
The other benefit to this piece is that it provides all of these examples in comparison with the standard 4-color printing process. This allows you to see the differences you can expect when using custom techniques in place of, or in combination with, standard 4-color process.
Although you can view images of the piece online, the only way to get the full impact of this piece is to see the physical sample.
You can request one here:
http://www.printingforless.com/samplesrequest.html
Once again, these techniques can be invaluable in creating a stand-out piece and this set of examples can be used to get the ideas flowing.
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