Marketing a Good Cause - PFL Printing Blog
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  • slider 17 May 2010        By: Jared

While we print and mail a ton of postcards for our customers, we typically don’t get to see the results our customers generate from their marketing efforts. So it was especially good to hear back from one of our local print customers – The Community Closet – about a campaign they recently ran.

 But first, a little context. The Community Closet is a non-profit thrift store serving Park County in Livingston, Montana. Since 2005, they have been providing low-cost, pre-owned, clothing and household items to those in need in the local community.

 In addition to donating merchandise to schools and other non-profit organizations, the Community Closet board of directors distributes store profits to Park County non-profits, civic organizations, and individuals in crisis. One of these non-profits includes the Livingston and Park County Food Pantry – and Community Closet typically donates $1000 each year. But due to the poor economy of late, and the increase in demand at the food pantry, they wanted to give even more. The store set aside this past January as Food Pantry Month, and committed to donate 10% of revenues to the food pantry.

 To promote their Food Pantry efforts, they came to PrintingForLess for help in designing both a postcard mailer and a print ad for the local newspaper. They spent just over $1,000 on their marketing campaign (postcards, postage and newspaper ads combined) and shared the following results with us:

  •  An average daily revenue increase by 20% compared to January of 2009;
  • Total, January 2010 donations to the Food Pantry were $2,184.00 with a cash donation increase of 114%;
  • Many donors commented on the Food Pantry program when they came into the store with their thrift donations; and
  • The Community Closet was able to build positive awareness in the local community.

Caron Cooper – the Executive Director of the Community Closet – was ecstatic with the results they generated from their advertising campaign, and made the comment that she had never before seen such a direct correlation between their advertising efforts and results (increased revenues – and in this case, an increased donation to the food pantry).

 Kudos to the Community Closet for a job well done and for being such a positive influence in our community!