According to research by the Direct Marketing Association and the Wharton Economic Forecasting Associates, U.S. advertisers spend $167 per person in direct mail marketing
to earn $2,095 worth of goods per person, scoring a return on investment of 13 to 1.
Because people gravitate toward print. A total of 38% of households surveyed by the U.S. Postal Service in 2006 found direct mail pieces interesting. That study also found that 85% of mail is either read or visually scanned by recipients. And direct mail is also a great way to expand business relationships and keep customers loyal. A study by the Rochester Institute of Technology Printing Industry Center found that 67% of respondents like getting mail about new products from companies they do business with. If you’d like to learn more about how print can help your business prosper, call PrintingForLess.com today to arrange for a free consultation. 800-930-6040