As an online print provider you would think we wouldn’t have a ton of interaction with our customers, but we do—countless phone calls and emails are the norm here. PrintingForLess.com started out basically as a vending machine for printing. As time went on we realized that something was missing—to truly satisfy customers, we needed to interact with them, get to know them and their businesses, and help them. And with that, being easy to do business and making our customers successful as they define it was born as a way to guide our business.
While the old saying that “the customer is always right” may be true, there are times we need to step in and do what we do best: make them and their print job more successful. Have you ever tried to tri fold a book mark, tab and mail it to your self-made mailing list? These are situations that we guide our customers through on a daily basis, with a high success rate.
But one of the best parts of my job during the last eight years is getting to know our customers, and finding out that they do a ton of cool stuff! I have worked with:
Hunting Guides and Outfitters
Funky Artists (stone, glass, paper, steel, copper)
Ear Candle Makers (if you don’t know, Google it)
So always keep your customers top of mind, and don’t forget that they are the core of your business. And take the time to get to really know them and their business. You might be surprised at what you find out, and earn a customer for life in the process.