I am sure we have all heard that print marketing is going the way of the dinosaur and that email and web marketing is the wave of the future. I recently had an experience that led me to believe that this couldn’t be further from the truth. The impact of print marketing and advertising has [...]

I don’t know about you, but when I started getting familiar with printing and the printing industry I was under the impression that there was a hotly developing turf war a la West Side Story between offset printers and digital printers–offset printers, clearly the Sharks, with their old world technology and traditions up against the [...]

I remember the first time I encountered the term CMYK. I was probably 15 or 16 at the time and I was working with (I am so dating myself) MacPaint on my family’s Mac Plus. At the time I knew less than nothing about the printing industry, but I was fooling around with the color [...]