Small businesses can put direct mail to work for them. Here are some best practices for using direct mail in your marketing mix.
The holiday season is fast approaching, and with it comes a golden opportunity for companies everywhere—holiday gifting. Done right, gifts create a one-to-one interaction that goes a long way in building a relationship. Done wrong, they can feel like an obligatory, generic blast to all your customers. You know you can do better than […]
Yes, by all means, mail a postcard of the Roosevelt Arch to your favorite Aunt Gerty, she loves hearing from you. Postcards are indeed for thoughtful vacationers, but more than that, postcards are a tool to expand your business. According to recent findings by the USPS, direct mail is considered more valuable than any digital […]
PFL recently printed note cards for artist, Nancy Wiley. As noted on her website, she is a nationally recognized doll artist and painter. Wiley’s creations include whimsical doll figures made of paper clay or porcelain, figurative sculpture, mixed media pieces and paintings. Her work, inspired by fine art, mythology and fairy tales, is exhibited in museums and galleries […]
Most of us like lists. It is interesting to read about how to do something, the top reasons the sky is blue, or tips and tricks. When it comes to educating your customers, coffee drinkers are a good audience to provide a list to. How about sitting down and reading this…with a nice cup of […]
Check out this cool design from Malemark Greeting Cards / Liquid Spins, Inc., and making the common card something unique and eye-catching with a die cut, and vertical open.
Giacobbe-Fritz Fine Art created a visually interesting postcard, which will be used to announce an artist’s reception. I tried to identify all of the artists highlighted in the piece, and while I was able to recognize most (Dali, Warhol, Pollack, Munch) there were a few inspirations that I just couldn’t place. Either way, this is […]
This postcard brings together a great cause in a creative way: cocktails to raise money to benefit a library. The postcard’s imagery of signature margarita glasses provide an eye-catching theme, and gets you to take a look, and once you realize it is for something beneficial, like promoting literacy, you might as well get yourself […]
Here is a creative way to use a postcard to announce a birthday party, as done by Pro Martial Arts. This makes for a fun, safe destination for the kids and parents, and gets people in the door not only for the party, but also as potential future students; a win-win all around. Great marketing piece! […]