Bookmarks are a great multi-use piece: they ‘mark’ where you stopped reading, and can be a great way to get information in front of people. Colorful, interesting or unique bookmarks do catch the eye, and PFL customer Kathy Miller, of Chippy Chipmunk, definitely made a bookmark that stands out, by having you look eye-to-eye with a chipmunk, [...]

Derek DeYoung is passionate about two things: painting and fishing. And with this brochure from PFL, he was able to capture his love of those two things with a printed piece that not only gives people something visual to enjoy, but a true take-away to keep them interested. The use of rich blacks, vibrant colors and [...]

These days, marketing your business involves an effective online strategy in conjunction with your printed advertising.  Most businesses wouldn’t intentionally send out confusing print marketing campaigns, or pieces that play music when you open it (we’ve all seen those children’s birthday cards).  In line with this – we should keep some basic concepts in mind [...]

I’ve been focusing a lot on sales and sales training lately and sales in the 21st Century is full of old school techniques where face-to-face is back and a hand-shake-is-bond mentality is more than just a passing fad.  In my research for upcoming sales training a quote jumped out at me, “In today’s economy, it’s getting [...]