Check it out–PFL is in the ranks of Amazon and Google when it comes to dogs in the workplace. Recently, we were featured in an article for the Christian Science Monitor. And one of PFL’s very own was quoted: “Having dogs is a lot of fun and keeps a relaxed atmosphere,” said Shayla McKnight, assistant marketing [...]
Archive for the ‘Growing your business’ Category
Counterpoint – helping out PFL every step of the way
Recently here at Printingforless, we revamped all three of our sample packs in which many of the printed pieces were either replaced or the design completely changed. With so many pieces that make up our sample packs (roughly 25 printed pieces per sample pack) communication was key. Not only did marketing need to communicate with the Technical Service [...]
Using video to boost the Customer Experience
Video and the internet are an awesome combination! Together they enable smart people to do great things that weren’t even possible a few years ago. Case in point: Kimberly, one of our wonderful TSR’s (technical service reps) here at PrintingForLess.com was working with a potential customer earlier this week who had some concerns about working [...]
Marketing Mix Up: Good for business
The Print Council recently released several very interesting pages on print-related topics such as Mobile Marketing, Integrated Print and Social Media (with more to come). What I found very useful (and a great reminder) about the latest releases is many of us tend to view “marketing” in different and separate ways: e-mail, print, TV, events, [...]
Three Keys to Hiring the Best at Any Size
Almost every small to medium sized has focused a great deal of energy lately on just staying in business. Recessions, layoffs and health care seem to dominate every discussion. However, things are changing. Smart companies are rebuilding and upgrading their work forces with the wealth of talent that is currently available. So how do you [...]
It’s the Jobs, Stupid.
I work in a small town in Montana that has struggled for years to solve the problem of “economic development.” It seems like everyone wants to talk about the issue as if it is something you can magically solve with more meetings, focus groups or quasi-governmental agencies. I disagree. It is the jobs, stupid. Create [...]
Execution: The secret to a long and happy business life?
Last week we installed the single biggest and most complex systems change in the history of PrintingForLess.com, revamping some of the very core of our internal systems. The change represented well over 10,000 hours of work from a number of team members and the change went very smoothly, thankfully. But that success wasn’t luck. [...]
3 Tips for Smart Hiring
How many of you fell in love and asked your future spouse to marry you all in the span of 45 minutes? I would venture to guess not many. For those who have, congratulations–you are rare. So my question is why you consider interviewing a prospective employee to be any different? I have spoken to [...]
Customer Service from a Website?
As an online print provider you would think we wouldn’t have a ton of interaction with our customers, but we do—countless phone calls and emails are the norm here. PrintingForLess.com started out basically as a vending machine for printing. As time went on we realized that something was missing—to truly satisfy customers, we needed to interact [...]
Leadership: All situational? How to reduce “people problems”
How many times have you heard someone say “this job would be so easy if it weren’t for the people”? How many times have you said or thought it yourself? One thing I’ve found during my career is that if your team isn’t giving you what you want, its probably because you’re not giving them [...]
