I just returned from attending Gaspedal’s Word of Mouth Supergenius in Chicago and my head is swimming with creative ideas for improving our viral marketing. The conference providing some simple, hand-on tips for developing and implementing a Word of Mouth marketing strategy in any organization. In the opening session, WOM marketing guru Andy Sernovitz broke [...]

As markets tumble out of control you may be wondering, what can I do to turn the tide? 
 If my experience in customer service here at PrintingForLess.com has taught me anything it is that referrals are the life-blood of small to medium businesses.  As much as 40% of our own new customers are a product of [...]

I am sure we have all heard that print marketing is going the way of the dinosaur and that email and web marketing is the wave of the future. I recently had an experience that led me to believe that this couldn’t be further from the truth. The impact of print marketing and advertising has [...]

These days everyone is looking for a way to make their marketing pieces stand out from the crowd. Adding custom elements to your next printed piece can give you the “wow factor” that will help to get your customers attention and distinguish you from your competitors. In my first few posts I’ll cover some of [...]

A couple of weeks ago I talked about the economic crisis and announced PFL’s Economic Stimulus Contest. I don’t know why I was surprised, after all our customers are assertive go-getters, but we had almost 200 entries from customers across the country telling us their crisis-busting stories of how they are creatively marketing their businesses [...]

Given recent developments, I would remiss if I didn’t lay down my thoughts on the current state of the economy. There is enough blame to go around, no matter where you fall within the political spectrum. The very real credit market connection between Wall Street and Main Street will affect Small to Medium Enterprises (SMEs). [...]