When Heating and Cooling Experts Watkins Mechanical wanted to increase their exposure, they invested in an aggressive direct mail campaign in the Dayton, Ohio area. Check out the Gate Fold Brochure PFL printed for Watkins to help spread the word. This piece featured an enticing coupon offer, while also solidifying Watkins’ existing 30 year brand [...]
Archive for the ‘Marketing’ Category
Lady GaGa can teach you a thing or two about your business. Meat dress not required.
That headline may sound ridiculous, but it is true. How many of you can claim 14 million sales of ONE album or product? (I looked that up.) Impressive, even if you think her “meat dress” was bizarre, or don’t care for her music. But when it comes to your business, and your brand, whether [...]
PFL Customer Project Showcase: A (true) Fishing Tale…
Derek DeYoung is passionate about two things: painting and fishing. And with this brochure from PFL, he was able to capture his love of those two things with a printed piece that not only gives people something visual to enjoy, but a true take-away to keep them interested. The use of rich blacks, vibrant colors and [...]
Nature Travel Piece for New Featured Brochure
Our Featured Brochure this week was printed for DePuy Spring Creek, located a few miles south of PrintingForLess.com here in Livingston, Montana. This spring creek is one of the finest trout streams in the lower 48 states and offers something for everyone regardless of your skill level. DePuy Spring Creek’s brochure design appeals to the [...]
Latest addition to the Featured Catalog Printing Series
Visit our Catalog printing page to see our new Featured Catalog Printing designs for creative printing and design ideas.
PFL…Definitely going to the dogs…
Check it out–PFL is in the ranks of Amazon and Google when it comes to dogs in the workplace. Recently, we were featured in an article for the Christian Science Monitor. And one of PFL’s very own was quoted: “Having dogs is a lot of fun and keeps a relaxed atmosphere,” said Shayla McKnight, assistant marketing [...]
Using video to boost the Customer Experience
Video and the internet are an awesome combination! Together they enable smart people to do great things that weren’t even possible a few years ago. Case in point: Kimberly, one of our wonderful TSR’s (technical service reps) here at PrintingForLess.com was working with a potential customer earlier this week who had some concerns about working [...]
Marketing Mix Up: Good for business
The Print Council recently released several very interesting pages on print-related topics such as Mobile Marketing, Integrated Print and Social Media (with more to come). What I found very useful (and a great reminder) about the latest releases is many of us tend to view “marketing” in different and separate ways: e-mail, print, TV, events, [...]
Planting 1,000 Seeds with Word of Mouth Marketing
I just returned from attending Gaspedal’s Word of Mouth Supergenius in Chicago and my head is swimming with creative ideas for improving our viral marketing. The conference providing some simple, hand-on tips for developing and implementing a Word of Mouth marketing strategy in any organization. In the opening session, WOM marketing guru Andy Sernovitz broke [...]
Make a Referral, Make a Difference
As markets tumble out of control you may be wondering, what can I do to turn the tide? If my experience in customer service here at PrintingForLess.com has taught me anything it is that referrals are the life-blood of small to medium businesses. As much as 40% of our own new customers are a product [...]
