At PrintingForLess.com we serve a variety of small business customers ranging from a one-person shop to companies with hundreds of employees.  Some print only a few jobs a year while some larger organizations may place many orders and may reprint the same type of pieces repeatedly with only slight changes to their art. We have [...]

As you may recall, I recently did several posts on the subject of custom printing techniques.  In those posts I listed several common printing effects that you can use to add something special to your marketing materials.
Recently, PrintingForLess.com unveiled their new Special Printing Effects piece, which provides an excellent example of all of the techniques [...]

I am sure we have all heard that print marketing is going the way of the dinosaur and that email and web marketing is the wave of the future. I recently had an experience that led me to believe that this couldn’t be further from the truth. The impact of print marketing and advertising has [...]

In my last post I covered a few of the more common ways to easily add drama and interest to your marketing pieces.  In part two, I will touch on a few more printing techniques you may want to consider when designing your next marketing materials.  Again, these are simple ways to add that extra [...]

The team asked me to do an occasional post on the Print Soup blog. I told them that as the president of PFL, I’m a generalist, not a specialist, and that others know more about design, printing technology, and even Montana recreation (nice assignment, Tim!) than I do. So they told me to write about [...]

These days everyone is looking for a way to make their marketing pieces stand out from the crowd. Adding custom elements to your next printed piece can give you the “wow factor” that will help to get your customers attention and distinguish you from your competitors. In my first few posts I’ll cover some of [...]