Small businesses can put direct mail to work for them. Here are some best practices for using direct mail in your marketing mix.
Folded Business Cards
We all think of the same thing when someone mentions folds. Sheepfolds, obviously. But thankfully in the printing world we can venture out of the barnyard when it comes to styling paper in an appealing way. Of course there are your standard folds: half-fold, tri-fold, half-then-half . . . and unless you are into origami, […]