Check out the Gate Fold Brochure PFL printed for Watkins to help spread the word. This piece featured an enticing coupon offer, while also solidifying Watkins’ existing 30 year brand recognition as an industry leader in their community.

 Following the campaign, Watkins noticed a significant increase in both service calls and web traffic – and the company plans to take advantage of Direct Mail’s excellent ROI again soon.

 If you’d like to hear about what Direct Mail can do for your business, call PFL today!

Kiddo Tags founder Gabby Turner needed labels that would effectively mark her kid’s items at school, but also look stylish and be extremely durable.  The solution was Kiddo Tags, a uniquely customizable name tag that’s both dishwasher and microwave safe.

In marketing Kiddo Tags, Gabby wanted a piece that was as stylish as the tags themselves. The resulting Presentation Folder features a Tri Fold design, awesome Die cuts, and loads of color.

We’re very excited that so many people could join us for our webinar about expanding your Facebook fan base, and maximizing Social Media opportunities!

Kurt, Seth, and Brad went over some effective strategies to expand your business’ fan base, and ultimately your revenue. Following examples of companies like Titan Outlet that have used these strategies to grow their followers to over 26,000, PFL Tripled its fans in 8 hours!

If you missed all the fun, just view and download our webinar and catch up on your own schedule.

Give us a call at 800.924.2031 or visit our Online Services Page to get a FREE quote for custom website design!

Watch the Video: How PFL Tripled its Facebook Fans in 8 hours

Social Media Manager Al Winmill describes Titan’s strategy as a consistent effort of prize driven contests and promotions that run simultaneously. This “gamification” results in a unique communication channel that Titan grows at an average rate of over 100 new fans per day.  

Before Al began managing Titan’s social media in 2010, the company had about 600 fans – mostly friends and relatives of employees. With the 26K and growing fan base they currently have, the company is able to communicate more quickly and directly with customers. When new inventory is released or promoted, there’s an instant forum in effect that’s invaluable to the decision process.

 Many of Titan’s facebook fans aren’t direct customers, but spouses or children of farmers. These folks get the word out on offers and products to the farmers who aren’t social savvy. The entire sharing aspect of social media is a key factor in the value of growing your facebook base. 

How many fans does your business have? Would you like more? Contact the PFL Online Services Team for some expert strategies.

VisuaLogic’s latest venture is a greeting card line based on Hashim’s “Icon Series” paintings. As noted on his website, Hashim “believes in sharing meaningful moments with the people he cares about, and extends this philosophy into a fitting product for that sentiment.”

PFL experts went above and beyond with this project – creating six custom die and foil lines for the cards. The shape of the rock star’s hair line for example, has more detail than PFL has ever created in a Die Cut before.  

With a combination of modern art and historic significance, these cards bring a fresh look to your favorite cultural icons.

We are so excited that many of you could join us for our webinar to learn how to maximize holiday results and maneuver your business toward a revenue-filled holiday season.

Kurt and Seth went over a variety of subjects including how to increase revenue, double your Facebook fans, grow your email list and execute successful online promotions.

If you missed all the fun, just view and download our webinar and catch up on your own schedule

Give us a call at 800.924.2031 or visit our Online Services Page to get a FREE quote for custom website design!

Watch the Video: Double Your Facebook Fans

Know Your Audience. You can’t be everything to everyone, so stop trying. Take what you are good at, passionate about and what your business is built on, and use that to guide you to those who you can help the most. When customers find out how useful and helpful your product or service is, they have no need to go anywhere else.
Remember, you can’t be everything to everyone. Every hear of a dentist/gun repair/yoga studio? Me neither.

Be Interesting. No one can accuse GaGa of being boring or overly mainstream. Take a tip from the Lady, and create your own flavor, stance and commit to it. Just because you wrote something about your industry that YOU like in a whitepaper or on your website, don’t confuse that with compelling, pertinent content that has mass appeal. Customers, or more importantly, potential customers don’t tolerate dull content or lame topics. Use what you know, and what you know well, and teach someone something. Be daring. Be useful.

Be Recognizable. No matter how many times you hear her name, GaGa is instantly recognizable, no matter where.
Within your industry or market, do people know you? Is your brand strong enough or known well enough to be the go-to business?
To be the known commodity is a rare, useful and difficult position to attain, but all businesses should strive to be known. Be known for a stellar product, service or culture. Maybe even be known as the best. Because when your customers view you as a commodity, or the same as “that other company”, you have no leverage, and they will decide if you are the right solution, and usually do it by not using you enough, or at all. 

What this boils down to is believing in your brand, and your strength as a company. I doubt Lady GaGa is unsure of who she is, what her ‘brand’ represents when she steps on stage, or dons another wacky outfit, to sold out crowds and millions of paying fans everywhere. Now go figure out what your own meat dress is.

We are so excited that many of you could join us for our webinar to learn how to maximize holiday results and maneuver your local business toward a revenue-filled holiday season.

Kurt and Seth went over a variety of subjects including how important it is to adapt to meet the demands of savvy consumers, actionable tools to maximize holiday sales, how to streamline online traffic, and how to prepare for the holiday rush.

If you missed all the fun, you can view the webinar slides here and catch up on your own schedule!

Give us a call at 800.924.2031 or visit our Online Services Page to get a FREE quote for custom website design!

Watch the Video: Double Your December Webinar

Check out the playful and colorful sticker here, and if you happen to find someone sleeping ugly, well, now you know what to do.

Click here for more information or to register.