Comments on: Postcard Marketing

By: Marty Thomas

Marty Thomas — Tue, 08 Dec 2009 18:52:59 +0000

Another good way to make your postcard stand out is to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim” visits his personal url, the website will usually be customized to him. Personal URLs used to be difficult and expensive, but I recently created an application that is not only affordable, but extremely easy to use. You can check it out at: http://purlem.com.

By: carol

carol — Mon, 16 Nov 2009 16:47:31 +0000

Great tips on post cards! I was just gearing up to print one for my product. I would also like to get one of those books. tks

By: Jared

Jared — Fri, 13 Nov 2009 21:24:07 +0000

Yes – just for you, I’ll send one out free We have done some joint promotion with John Jantsch (the author) and we print for him as well, so we get a pretty good deal on his book.

By: Rochelle

Rochelle — Fri, 13 Nov 2009 21:14:07 +0000

Jared – “Duct Tape Marketing: is a regular book – you’re willing to send it out free? (Did you buy out the publisher cheap or something?!)

By: Jared

Jared — Fri, 13 Nov 2009 19:07:54 +0000

Thanks for the comments Rochelle. Along the lines of good marketing books, I really like the “Duct Tape Marketing” book. It’s a great, practical resource for small businesses and has a chapter or two dedicated to direct mail/direct marketing. If any of you are interested, shoot me an email and I’ll send you a copy (jared@printingforless.com).

By: Jared

Jared — Fri, 13 Nov 2009 19:01:17 +0000

Chad- the offer I refer to is some sort of incentive to get your customers or prospects to take some action. This can be a hard discount or benefit ($$ off, or % off, free X, etc.) or a softer benefit like a free consultation/evaluation, special hours or a special invite-only sale/event, etc. Ideally you can test different offers to see what works best for you product/service or business, but always try to include some sort of offer/incentive to get people to act.

By: Rochelle

Rochelle — Fri, 13 Nov 2009 18:32:48 +0000

Good advice Jared. I’ve been mailing postcards to prospective clients for several years. My regular is annual postcards with a yearly calendar on the front, superimposed over a pretty picture I took during the year (poppies at the Calif Poppy Reserve for example). I put my return address and broker logo at top left; a snappy/interesting/appropriate quotation underneath that; my personal message underneath that with a jpg image of my personal first name signature; my photo about 3/4″; my personal tag line (“I make house calls”, since I’m a Realtor); my name, title, lic# and all my contact info. That calendar postcard has a better chance of being kept all year than a standard sales advertisement postcard. And during the rest of the year I use pretty postcards also (rather than a sales pitch on the front) with my message on the back, to entice people to actually imagine they are receiving a pretty postcard rather than a piece of advertising (I want people to save the pretty picture to use as a bookmark or something). Since I’m not an in-your-face type of Realtor, I like the pretty postcard method; and my message on the back does my selling. Some cards are just to notify people of time changes, welcome new seasons, etc., but always always have a clear real estate message with it. As a last comment: anyone who plans on spending a lot of money buying marketing/advertising items and then spending more money mailing them (or spend time going door-to-door), should either take a marketing class or attend a seminar, or at least buy a good book about it first. Not only will you avoid some of the common mistakes, but you’ll also get some great ideas to try! You can mark up your book and tag pages all you want. (Or at least go to the library to do marketing research). Thank you again Jared – keep the tips coming!

By: Felicia Ennis

Felicia Ennis — Fri, 13 Nov 2009 13:15:22 +0000

I have been thinking about post cards. Thank you for the tips.

By: Chad

Chad — Fri, 13 Nov 2009 00:06:38 +0000

Jared – can you explain the offer element a bit? When you say offer do you mean an offer of product/services? Or do you mean a special, discount or limited-time offer? One is making clear your what your trying to promote, the other is motivating to act now. Or maybe there’s a third option. thanks.

By: Jared

Jared — Thu, 12 Nov 2009 22:47:33 +0000

Sue – I would be happy to review your postcard creative and give my $.02 if you’re interested. Shoot me an email at jared@printingforless.com