The Print Council recently released several very interesting pages on print-related topics such as Mobile Marketing, Integrated Print and Social Media (with more to come). What I found very useful (and a great reminder) about the latest releases is many of us tend to view “marketing” in different and separate ways: e-mail, print, TV, events, etc. But what we may overlook, or not realize the importance of, is how interconnected these really are.
From the Print Council’s Yes Print! series, it states “nearly one-third of consumers say they rely on three or more different channels (online, in-store, print catalogs, mobile devices, customer service reps) from the time they start researching products and services to when they complete their purchase.” [Amercian Business Media]
When I read this, I couldn’t agree more–personally, I use all of these channels to decide when, what and where I will purchase something, especially a big ticket item or service. Gone are the days of the one-hit wonder ads, and today’s customers are savvier than ever, requiring multiple avenues of communication and marketing. Think integrated. Think mixed.
So get out there and reach your customers, by every channel possible. Make each one work together, not just stand alone. It is what your customers want from you.