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The Wall Street Journal has an excellent article on direct mail marketing (DMM). It turns out that dropping the DMM portion of a company’s marketing campaign can trash inbound leads and customer activity. A better idea is to add opt-in email and web presence to your DMM activity, for a truly integrated marketing communications effort.
Read more: http://tinyurl.com/WSJonSnailMail
1 Comments until now.
Too much is being done only through email, therefore your email blast can be easily lost among all the other emails which become deleted and trashed. I back up my email with a direct mail piece for more attention because the customer has to hold it to read it and keeps it if they want it for later. Sure, it can end up in the trash as well…but it is still another good marketing source that complements and strengthens the email blast and website.
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