A couple of weeks ago I talked about the economic crisis and announced PFL’s Economic Stimulus Contest. I don’t know why I was surprised, after all our customers are assertive go-getters, but we had almost 200 entries from customers across the country telling us their crisis-busting stories of how they are creatively marketing their businesses [...]

I don’t know about you, but when I started getting familiar with printing and the printing industry I was under the impression that there was a hotly developing turf war a la West Side Story between offset printers and digital printers–offset printers, clearly the Sharks, with their old world technology and traditions up against the [...]

Last week I went to a workshop in Billings, MT featuring John DiJulius and his 10 Commandments of World Class Customer Service. As much as I would like to think that PFL does a great job in this area, the group I was with were pleasantly surprised to find out that we didn’t have all [...]

Jackson’s comment from an earlier post brings up a good point. Who should you believe when it comes to all this chain-of-custody certification stuff? One thing that should be made clear is that, in my opinion, no responsible printer can claim to be totally green. The amount of power, water, and solvents needed just to [...]

Given recent developments, I would remiss if I didn’t lay down my thoughts on the current state of the economy. There is enough blame to go around, no matter where you fall within the political spectrum. The very real credit market connection between Wall Street and Main Street will affect Small to Medium Enterprises (SMEs). [...]

You have a great-looking design. You have a call to action that is sure to draw them in. You have a well vetted mailing list. But you are concerned about the environment and want to do what you can to lessen your impact. What is a well-meaning business owner with a killer marketing concept to [...]

The movement to go green in as many ways as possible is not a new notion. We recycle just about everything these days and for good reason. More often than not people find it odd not to be able to simply take their cans, plastic and paper to the curb anymore and have it magically [...]

I remember the first time I encountered the term CMYK. I was probably 15 or 16 at the time and I was working with (I am so dating myself) MacPaint on my family’s Mac Plus. At the time I knew less than nothing about the printing industry, but I was fooling around with the color [...]