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Archive for December, 2009

PR: Working the Media

One of the best ways to grow your business without breaking the bank is to get free exposure for your company in the news media. Sounds great, but how do you actually get someone to publish the fawning puff piece you always wanted?
Cameron Herold, COO of a cool Canadian company called 1-800-GOT-JUNK gave a presentation [...]

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Are You Boring People to Death?

It slays me when a presenter in a meeting or at a conference throws up PowerPoint slides full of words, then proceeds to read them to the audience. I mean, if words alone are enough to communicate your ideas, send an email.
If you use PowerPoint for sales presentations or internal communications, you’ve got to watch [...]

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